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ASTM launches academic outreach initiative for 2009.

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January 15, 2009 - ASTM International will launch the Year of the Professor campaign. The multi-faceted academic outreach initiative will be aimed at promoting value of standards education at colleges and universities worldwide. Highlights will include college and university campus visits and training sessions by ASTM members and staff, and ASTM will provide educators access to affordable ASTM academic-oriented products, enabling professors to integrate ASTM standards into their course materials.

ASTM International Launches "Year of the Professor" Campaign


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ASTM International
100 Barr Harbor Dr., Box C700
West Conshohocken, PA, 19428-2959
USA



Press release date: January 13, 2009

W. CONSHOHOCKEN, Pa., 13 January 2009 - ASTM International, one of the largest voluntary standards development organizations in the world, will launch the "Year of the Professor" campaign in 2009. This multi-faceted academic outreach initiative will be aimed at promoting the value of standards education at colleges and universities worldwide.

The Year of the Professor campaign expands upon ASTM International's highly successful "Year of the Student" initiative in 2007. That program brought a 40 percent increase in ASTM student membership and saw the number of colleges and universities that access ASTM standards increase to more than 1,000. Currently, individuals from 75 different countries hold student membership in ASTM International.

Highlighting the ASTM Year of the Professor initiative will be:

o The ASTM International Professor of the Year Award, rewarding a university-level educator for exemplary use of standards in their curriculum or classroom setting;

o College and university campus visits and training sessions by ASTM members and staff;

o Online educational resources at ASTM Campus, a focused area of the ASTM Web site for professors and students;

o Access to affordable ASTM academic-oriented products, enabling professors to integrate ASTM standards into their course materials; and

o Ongoing ASTM International student membership opportunities.

ASTM International President James A. Thomas commented, "Today's college students are the world's future technical experts and leaders in their fields. Enhancing their classroom learning with a real-world curriculum in standards will give then a learning foundation they can draw upon throughout their entire career. ASTM International is committed to supporting college and university educators in their efforts to build students' knowledge and awareness of the critical discipline of standardization."

Dr. Vicki L. Brown, associate professor and chair of the civil engineering department at Widener University, added, "Engineering students, in particular, should learn about standards while still in school so that, as practicing professionals, they are prepared to appropriately apply those standards in their everyday technical evaluations and decision making. ASTM's Year of the Professor program will provide engineering educators with welcome resources for teaching students about standardization."

Rewarding the Contributions of Educators

A special emphasis of the Year of the Professor initiative will be on the role of educators in developing student knowledge and involvement in standardization. Underscoring this important aspect of the campaign will be the new ASTM International Professor of the Year Award. Candidates for the award will include professors and instructors at accredited universities worldwide who have demonstrated outstanding use of ASTM standards in their teaching. Cash awards will be given to the winning educator and their respective university. Further information is available at www.astm.org/campus.

Bringing the Message to College Campuses

In 2009, ASTM International will also continue its direct outreach efforts at colleges and universities around the world. Over the past several years, ASTM members and staff have conducted campus visits to give students a living "case study" on the importance of standardization. Numerous visits and seminars are planned for 2009, building on last year's programs at several schools, including Catholic University, Drexel University, Eastern University, Rensselaer Polytechnic Institute, University of Miami and Westminster College.

ASTM Campus: Home for ASTM Academic Outreach Information

In support of the Year of the Professor initiative, ASTM has expanded the ASTM Campus - the popular area of its Web site geared toward university and college students as well as professors and instructors. ASTM Campus is the Society's central online home for a wide range of educational content on standardization, as well as information on all of ASTM's academic outreach programs. For additional information on the various programs available to students and educators, visit www.astm.org/campus or contact Jim Olshefsky, director of external relations, ASTM International (phone: 610-832-9714; jolshefs@astm.org).
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