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ASTM Workshop will cover technology in consumer research.

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January 28, 2010 - Workshop on Using Technology to Transform Sensory and Consumer Research, on April 23, 2010, in St. Louis, MO, will be held in conjunction with April 20-22 standards development meetings of ASTM Committee E18 on Sensory Evaluation. Interactive 1-day workshop will feature morning session on understanding how technology is utilized in research and afternoon session to demonstrate techniques and ideas on using it. Online registration opens 8 weeks before workshop and closes April 14, 2010.

ASTM International Workshop on Using Technology to Transform Sensory and Consumer Research

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ASTM International
100 Barr Harbor Dr., Box C700
West Conshohocken, PA, 19428-2959

Press release date: January 26, 2010

W. CONSHOHOCKEN, Pa. - A Workshop on Using Technology to Transform Sensory and Consumer Research will be held April 23, 2010, at the Renaissance St. Louis Grand and Suites Hotel in St. Louis, Mo. Sponsored by ASTM Committee E18 on Sensory Evaluation, the workshop will be held in conjunction with the April 20-22 standards development meetings of the committee.

This hands-on and interactive one-day workshop is designed for all sensory, consumer and market research practitioners, whether you are currently using technology in your research or not. The morning session will be spent on building a foundation for understanding how technology is best utilized in our research, from building respondent and product databases to respondent selection to data collection and management. The afternoon session will demonstrate and introduce you to techniques and ideas for using technology in your research, both qualitative and quantitative, that you may not have seen or thought of before.

Workshop participants can expect to: understand how to lay the foundation for an organization to realize the value of and implement technology in research; expand knowledge and first-hand experience of what is possible in technology options and applications in research; and gain insight into how other practitioners are using technology to ask questions or obtain responses to improve research efforts.

Online registration opens approximately 8 weeks before the workshop and closes April 14, 2010. The fee to attend the workshop for ASTM members is $300 USD for online registration and $325 USD for onsite registration. The fee for non-ASTM members is $325 USD online and $350 USD on site. There is no fee for presenters and students with a valid I.D.

For more information, visit

Additional technical information is available from workshop chair Darla Simpson Hall, Consumer Link, Hendersonville, Tenn. (phone: 615-822-5260;

ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions.

ASTM Staff Contact: Hannah Sparks, Phone: 610-832-9677;

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