ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

ASTM Sensory Evaluation Committee invites active participation.

Print | 
Email |  Comment   Share  
December 18, 2013 - Participation in encouraged for all parties interested in standards developing activities of Subcommittee E18.05 on Sensory Applications--General, which is responsible for sensory evaluation standard ASTM E1958, Guide for Sensory Claim Substantiation. Topics currently under discussion for future revisions include moving from regional to representative sampling as well as inclusion of new section on documentation in case of legal challenge. ASTM E1958 workshop is planned for fall 2014.

ASTM International Sensory Evaluation Committee Invites Participation in Standards Developing Activities

ASTM International
100 Barr Harbor Dr., Box C700
West Conshohocken, PA, 19428-2959

Press release date: December 12, 2013

W. CONSHOHOCKEN, Pa.—All interested parties are invited to participate in the standards developing activities of Subcommittee E18.05 on Sensory Applications--General, part of ASTM International Committee E18 on Sensory Evaluation.

E18.05 is responsible for the important sensory evaluation standard, ASTM E1958, Guide for Sensory Claim Substantiation. First issued in 1998, and most recently revised in 2012, ASTM E1958 continues to be a widely used document in the consumer goods industry; the committee is discussing future revisions.

The objective of ASTM E1958 is to disseminate best practices for sensory and consumer testing for product claims substantiation. Key features include principles of recruiting and testing representative consumers, procuring and preparing products, developing product questionnaires, fielding research, and statistical analysis of data.

The last revision to ASTM E1958 updates research design and statistical analysis for product preference testing. The guide now: 1) advocates including a “no preference” option in the questionnaire to document consumers who do not have a product preference; and 2) includes statistical treatment of the data including no preference votes.

Topics currently under discussion for future revisions include: 1) moving from regional to representative sampling to reflect the increase in internet testing; and 2) a new section on documentation in case of a legal challenge. E18 is also planning a workshop on ASTM E1958 to be held in the fall of 2014.

According to Mona Wolf, chairman of the Task Group E18.05.09 on Advertisement Claim Substantiation, ASTM E1958 is now considered to be the go-to document for best practice guidelines in sensory advertisement claim substantiation.

Prior to the 1990s, the consumer package goods industry only had sensory advertisement claims requirements from all three of the major American television networks. The National Advertising Division of the Councils of Better Business Bureaus (NAD) provided cases studies to use as guides. However, major challenges existed with the information.

“The network requirements and the NAD case studies were inconsistent,” says Wolf. “The largest issue was that at no point had the sensory professional been included in the development of the recommended practices. When NAD approached E18 to encourage the sensory community to put forth our ideas on best practices, E1958 was developed.”

Daniel Ennis, an E18 member and expert witness in false advertising cases, notes that ASTM E1958 is often cited in such cases as well as cases that appear before the NAD.

“Although many factors may influence the outcome of a particular case, such as new research and topics not included in the guide, E1958 has proven to be a valuable and authoritative resource reflecting the expertise of a larger number of experienced ASTM members,” says Ennis.

To purchase ASTM standards, visit and search by the standard designation, or contact ASTM Customer Relations (phone: 877-909-ASTM; ASTM International welcomes participation in the development of its standards. For more information on becoming an ASTM member, visit

ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions.

For more news in this sector, visit or follow us on Twitter @ASTMProductsRec.

ASTM Committee E18 Next Meeting: April 8-10, 2014, April Committee Week, Toronto, Ontario, Canada
Technical Contact: Bethia Margoshes, Procter and Gamble Company, Cincinnati, Ohio, Phone: 513-626-2015;

ASTM Staff Contact: Scott Orthey, Phone: 610-832-9730;
ASTM PR Contact: Barbara Schindler, Phone: 610-832-9603;
Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


Post a comment about this story

(your e-mail address will not be posted)
Comment title:
To submit comment, enter the security code shown below and press 'Post Comment'.

 See related product stories
More .....
 See more product news in:
 More New Product News from this company:
ASTM Workshop to address additives in biomedical polymers.
Oil Training Course examines sampling, testing, evaluation.
Radiant Barrier Systems Standards approved by ASTM committee.
Training Course addresses hazards in oxygen systems.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
ASTM/NIBS Workshop on Building Science Education in North America
Fatigue and Fracture of Metallic Medical Materials and Devices
ASTM International Compilation on Silica and Associated Respirable Mineral Particles
Guidance for Potential Solar Photovoltaic Investors to Be Provided in Proposed ASTM Standard
Test for Sustained Air Performance of Central Vacuum Cleaning Units Approved as ASTM Standard
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story
Search for suppliers of
Trade Associations

Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy

Error close

Please enter a valid email address