ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

ASTM International forms livestock subcommittee.

Print | 
Email |  Comment   Share  
March 5, 2010 - Complementing marketing claims in advertising and promotions with third-party certification or verification is important in any industry. Part of ASTM International Committee F10 on Livestock, Meat, and Poultry Evaluation Systems, subcommittee F10.60 will be working on standards for verification in livestock and meat industry. Meat processors, purveyors, and retailers as well as consumers will use F10.60 standards. Subcommittee is currently at work on marketing claim standard for "tender" meat.

New ASTM International Livestock Subcommittee Formed to Develop Standards for Marketing Claims

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

ASTM International
100 Barr Harbor Dr., Box C700
West Conshohocken, PA, 19428-2959

Press release date: March 2, 2010

W. CONSHOHOCKEN, Pa., -Being able to complement marketing claims in advertising and promotions with third-party certification or verification is important in any industry. A new ASTM subcommittee will be working on standards for such verification in the livestock and meat industry. The new subcommittee, F10.60 on Livestock, Meat and Poultry Marketing Claims, is part of ASTM International Committee F10 on Livestock, Meat and Poultry Evaluation Systems.

"The livestock and meat supply chain and ensuing customers would benefit from common trade language of finished goods," says Martin E. O'Connor, chairman of F10.60. "In general, livestock and meat marketing claim standards facilitate communication by enhancing the understanding of particular claims among producers, processors and consumers."

According to O'Connor, who is chief of the standards, analysis and technology branch of the livestock and seed program at the Agricultural Marketing Service (part of the U.S. Department of Agriculture), meat processors, purveyors and retailers as well as consumers will all use F10.60 standards. O'Connor cites the following example: "If you were at a grocery store and wanted to purchase steaks for your upcoming dinner party, which item would you choose to impress your guests? The package that states 'beef ribeye steak' or the package that states, 'beef ribeye steak - certified very tender'? The latter employs a market claim that helps the consumer make an informed decision about what they are purchasing."

The subcommittee is currently at work on a marketing claim standard for "tender" meat. "We have compiled much data and research on this subject and are working on the framework of the claim itself," says O'Connor. "Additional insight from producers, processors, retailers, food service professionals and consumers is always valuable."

O'Connor says the subcommittee is also interested in hearing suggestions for other marketing claim standards and would like to hear from trade organizations that may be able to offer market research on consumer needs.

ASTM International welcomes and encourages participation in the development of its standards. For more information on becoming an ASTM member, visit

ASTM International is one of the largest international standards development and delivery systems in the world. ASTM International meets the World Trade Organization (WTO) principles for the development of international standards: coherence, consensus, development dimension, effectiveness, impartiality, openness, relevance and transparency. ASTM standards are accepted and used in research and development, product testing, quality systems and commercial transactions.

View this release on the ASTM Web site at

ASTM Committee F10 Next Meeting: April 21-22, April committee week, St. Louis, Mo.

Technical Contact: Martin E. O'Connor, U.S. Department of Agriculture, Washington, D.C., Phone: 202-720-7046;

ASTM Staff Contact: Kathleen McClung, Phone: 610-832-9717;

ASTM PR Contact: Barbara Schindler, Phone: 610-832-9603;
Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


Post a comment about this story

(your e-mail address will not be posted)
Comment title:
To submit comment, enter the security code shown below and press 'Post Comment'.

 See related product stories
More .....
 See more product news in:
 More New Product News from this company:
ASTM Workshop to address additives in biomedical polymers.
Oil Training Course examines sampling, testing, evaluation.
Radiant Barrier Systems Standards approved by ASTM committee.
Training Course addresses hazards in oxygen systems.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
ASTM/NIBS Workshop on Building Science Education in North America
Fatigue and Fracture of Metallic Medical Materials and Devices
ASTM International Compilation on Silica and Associated Respirable Mineral Particles
Guidance for Potential Solar Photovoltaic Investors to Be Provided in Proposed ASTM Standard
Test for Sustained Air Performance of Central Vacuum Cleaning Units Approved as ASTM Standard
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story
Search for suppliers of
Trade Associations

Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy

Error close

Please enter a valid email address