APEX Packaging Corporation Rolls Out a New Web Strategy to Reach More Food, Chemical and Pharmaceutical Customers
New Web Strategy from ThomasNet Helps Company Position Itself as Full-Service Packaging Provider
Wayne, NJ-July 13, 2010-APEX Packaging Corporation, a distributor of packaging equipment, machinery and materials and a custom foam fabricator for the food, chemical, pharmaceutical, and related industries, has launched a new Internet strategy with ThomasNet's Web Solutions Group to help grow its business.
Customers rely on APEX Packaging Corporation to identify solutions to package their products-whether they're food processors packaging hamburgers on Styrofoam trays, shrink wrapping them, and shipping them in cold containers; or they're manufacturers of over-the-counter drugs needing to be bottled, capped, and protected with tamper-proof seals. APEX sells machines to do everything from bagging to stretch packaging. The firm also custom manufactures foam cushions and cold chain insulated shipping containers, and provides contract packaging, package design and packaging line integration services.
In an effort to be known among more companies in its target markets, and to better service existing clients, APEX selected ThomasNet's Web Solutions Group to help develop a strategic new website. The new site features an online catalog, rich with the kind of detailed content that pushes APEX to the top of online searches, attracting purchasing agents and engineers early in the purchase cycle. Once a prospect arrives at APEX's new website, it is intuitive for him to navigate, and learn more about the packager's multiple products and service offerings.
Specifically, prospects who click to the site can now:
o Browse by major product categories, such as shrink packaging, flexible film packaging, case packaging, tray sealers, and protective packaging. They can also search by keywords or part numbers.
o Compare several products on one page, and evaluate them by specific attributes. Companies looking at sealers, for example, can compare dimensions, films sealed, speeds, and much more.
o View and enlarge product images, access videos, and download product brochures.
o Communicate directly with APEX through Requests for Quotations (RFQs).
"Part of our objective was to showcase our complete packaging solutions for prospects and existing customers," said Larry DeVencentis, APEX's vice president of sales and marketing. "That's why the web solutions from ThomasNet make sense for us. Our website now replicates our off-line sales approach, giving us an online way to provide a higher level of service and address our individual customers' packaging needs."
ThomasNet's contribution to the APEX site earned an Interactive Media Award(TM) for Outstanding Achievement in the manufacturing category. Companies receiving this honor from the Interactive Media Council, a nonprofit organization of leading web professionals, meet exceptionally high standards for design, content, feature functionality, usability, standards compliance, and cross-browser compatibility.
To see APEX's new site, please visit www.apexpackagingcorp.com.
About APEX Packaging Corporation
APEX Packaging Corporation of Wayne, NJ is a premier distributor and custom manufacturer of complete lines of packaging equipment and materials, as well as services such as packaging line integration. APEX Packaging can set up packaging lines that include: labelers; conveyors; tray and case erectors and loaders; case sealers; tray stackers; shrink, flow and stretch wrappers; bundlers; palletizers; bag inserters; and much more. The company strives to develop and offer products that are both economically and environmentally sound.
About ThomasNet Web SolutionsTM and Thomas Industrial Network, Inc.®
ThomasNet Web Solutions(TM) is part of Thomas Industrial Network, Inc. which includes ThomasNet.com®, ThomasNet News, and Web Traxs®. Thomas Industrial Network is an Internet marketing company that integrates detailed industrial content and leading web technology.
ThomasNet Web Solutions helps industrial companies leverage Internet technologies to succeed in today's online environment by improving the performance of their websites. At the core of each Web Solution is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online. Today, thousands of industrial businesses are leveraging the power of the Navigator Platform to increase sales, improve customer relationships, expand into new markets, and solve critical business issues.
