ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

ANSI testifies to House on green marketing practices.

Print | 
Email |  Comment   Share  
June 17, 2009 - ANSI testified at It's Too Easy Being Green: Defining Fair Green Marketing Practices, before U.S. House of Representatives committee. Hearing addressed consumer interpretation of green marketing claims and role of FTC in establishing/enforcing guidelines for fair and effective green marketing practices. Testimony was given by Scott Cooper as well as James Kohm, M. Scot Case, Urvashi Rangan, and Dara O'Rourke. Others discussed strategy to address next steps to facilitate green marketing systems.

ANSI Testifies to House of Representatives on Green Marketing Practices


(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

American National Standards Institute (ANSI)
11 West 42nd St., 13th Flr.
New York, NY, 10036
USA



Press release date: June 10, 2009

New York June 10, 2009 -- The American National Standards Institute (ANSI) testified before the U.S. House of Representatives Committee on Energy and Commerce, Subcommittee on Commerce, Trade, and Consumer Protection on the issue of green marketing claims earlier this week.

The hearing, It's Too Easy Being Green: Defining Fair Green Marketing Practices, addressed consumer interpretation of green marketing claims and the role of the Federal Trade Commission (FTC) in establishing and enforcing guidelines for fair and effective green marketing practices. In addition to Scott Cooper, ANSI vice president for government relations, testimony was given by:

James Kohm, director, enforcement division, FTC
M. Scot Case, vice president, TerraChoice, and executive director, EcoLogo Program
Urvashi Rangan, Ph.D., director, technical policy, Consumers Union
Dara O'Rourke, Ph.D., associate professor, University of California Berkeley, and co-founder, GoodGuide

Mr. Cooper spoke on ANSI's role in facilitating public-private partnerships to promote meaningful standards and reliable conformity assessment practices in the sustainability sector. He detailed the work done at the recent ANSI workshop, Toward Product Standards for Sustainability, providing the Committee with the main discussion points and recommendations expressed by attendees at that event.

In addition, Mr. Cooper outlined examples of ANSI's other issue-driven coordination activities, citing partnerships with the Department of Health and Human Services (HHS) to address health information technology; the Consumer Product Safety Commission (CPSC) to improve toy safety; the Environmental Protection Agency (EPA) WaterSense initiative to guide water conservation; and the Department of Energy (DoE) and the National Institute of Standards and Technology (NIST) to examine the deployment of new nuclear power plants.

Finally, he underscored the critical importance of conformity assessment activities in the success and credibility of environmental labeling efforts.

"Where consumers see value in 'going green,' there is a competitive advantage to those companies that can supply environmentally sustainable products," explained Mr. Cooper. "But where an advantage can be perceived, there will be those who want to 'game' the system. We need to ensure the credibility and consistency of environmental claims.

"ANSI stands ready to help coordinate the public-private partnership and take the next step toward a meaningful solution to the challenges associated with standards and compliance programs that address the environmental and social impacts of products."

Other expert witnesses discussed the confusion consumers experience in the marketplace with the abundance of labels touting green benefits that are unclear or misleading. Testimony focused on a going-forward strategy to address the appropriate next steps to facilitate green marketing systems that give consumers the information they need while promoting environmentally friendly practices among manufacturers.

A video of the hearing and transcripts of the witnesses' testimonies are available on the Committee on Energy and Commerce website.
Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


 

Post a comment about this story

Name:
E-mail:
(your e-mail address will not be posted)
Comment title:
Comment:
To submit comment, enter the security code shown below and press 'Post Comment'.
 



 See related product stories
More .....
 Visit Green and Clean Blog
  Latest from the Green and Clean Blog
 See more product news in:
Services
Green & Clean
 More New Product News from this company:
ANSI Website offers complete SAE International standards.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
ANSI-NSP Nanotechnology Standards Database Webinar Rescheduled for December 5
U.S. and German Standardizers Meet to Advance Transatlantic Trade Objectives
Reminder: Standards Simulation Workshop to Be Held November 19 in New York City
People on the Move
People on the Move
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story
Search for suppliers of
Trade Associations


Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by Thomasnet.com        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy



Error close

Please enter a valid email address