AIA launches Web-based film series on popular architecture.

Press Release Summary:



The AIA announced Shape of America, a series of web-based short movies that highlight 150 structures chosen by the public for the America's Favorite Architecture (AFA) list created last year. Launching with 7 episodes, featured sites include the Empire State Building; Boston's Fenway Park; Washington, DC's National Air and Space Museum; and Chicago's Tribune Tower. In each episode, AIA architects discuss the architectural masterworks and encourage public discussion and opinions.



Original Press Release:



America's Favorite Architecture: The Movie Version



AIA Launches Web-based Shape of America film series, promoting architectural history and design, continuing dialogue with public

WASHINGTON, July 17 / / - Like any good novel or play immortalized on film, The American Institute of Architects (AIA) takes a page out of Hollywood's playbook. The AIA announces Shape of America - a series of web-based short movies starring some of the 150 structures chosen by the public for the America's Favorite Architecture (AFA) list created last year.

The web-based film series is designed to expand the public dialogue about architecture and how it impacts our lives, that began with the published survey results of the AFA list in February 2007. Shape of America is designed to be interactive. Visitors are encouraged to learn, discover, and share feedback and experiences online at www.shapeofamerica.org.

From The Empire State Building (AFA #1), to Fenway Park (AFA #113), each Shape of America movie highlights one structure from the AFA list and provides a retrospective look at it through fun and engaging stories edited into a stimulating video. In each episode, AIA architects share their opinions, insights and personal stories about architectural masterworks and encourage public discussion of the buildings and their opinion of the architecture.

"These exciting Shape of America videos captivate even the casual architecture fan, and highlight the impact architects have had in developing timeless structures for the public to enjoy throughout America's history," says Elizabeth Chu Richter, Chairwoman, Shape of America Committee, FAIA.

"Shape of America puts a human face to architecture and helps viewers understand how good architecture is created and the importance of design and sustainability in our communities," says Christine McEntee, AIA Executive Vice President/CEO. "We hope this series captures the shared vision, interest, and passion between AIA architects and the public regarding architecture and how these structures play a dominant role within the communities in which we live, work and play."

The Shape of America launches with seven episodes, each featuring engaging discussions about the structures that shape our communities, from guests such as former AIA president RK Stewart, FAIA, and Topaz Medallion winner Stanley Tigerman, FAIA, and others.

The first AFA structures featured in the web-based film series include the Empire State Building; Boston's Fenway Park; Washington, DC's National Air and Space Museum; and Chicago's Tribune Tower, with more episodes to be produced as an ongoing series.

The Shape of America web site features guest commentary, a forward to a friend option, public ratings of each building and a vote for the next structure to be featured.

For more information about Shape of America please contact Ryan Mitchell (410.821.8220 or ryanm@imrecommunications.com).

About The American Institute of Architects

For more than 150 years, members of the American Institute of Architects have worked with each other and their communities to create more valuable, healthy, secure, and sustainable buildings and cityscapes. By using sustainable design practices, materials, and techniques, AIA architects are uniquely poised to provide the leadership and guidance needed to provide solutions to address climate change. AIA architects walk the walk on sustainable design. Visit www.aia.org/walkthewalk.

Source: American Institute of Architects

Web Site:

http://www.shapeofamerica.org/

http://www.aia.org/walkthewalk

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