ACC launches Facebook networking application.May 12, 2009 -
American Chemistry Council (ACC) has launched Mylecule application, which allows users to network using virtual molecular bonds. Elements are joined together with bonds that show how many friends user has in common or how many common bonds exist. Each user is nucleus, with virtual 3D molecular bonds letting user interact with Mylecule and view profiles. Application lets users stay connected to friends while learning basics/benefits of American chemistry, said ACC's Lisa Harrison.
American Chemistry Council Launches 'Mylecule<sup>SM</sup> ' Facebook Application |
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American Chemistry Council
1300 Wilson Blvd.
Arlington, VA, 22209
USA
Press release date: April 28, 2009
ACC Dives Deeper Into Social Media
ARLINGTON, Va., April 28 / / - The American Chemistry Council (ACC) today launched "Mylecule," a new application on the social networking Web site Facebook.com. Similar to other Facebook applications, such as "friend wheel" or "friend sets," the Mylecule allows users to create "molecular bonds" with select friends or groups of friends to establish the "common bonds" users share with their friends. The virtual three-dimensional molecular bonds allow each user the ability to interact with their Mylecule, and to connect directly to the profiles of their friends.
"ACC developed the Mylecule application so Facebook users can stay connected with their friends while learning about the basics and benefits of American chemistry," said Lisa Harrison, Vice President of Communications at ACC. "With a membership of over 200 million people, Facebook offers ACC endless opportunities to engage and interact with people while learning what's on their minds and what's important to them when it comes to our industry, issues, and products. We encourage users of Mylecule to become fans of the application and interact with ACC's online community."
The user or creator of Mylecule is the nucleus (otherwise known as the center) and each friend is represented by an "element" with their initials. The elements are joined together with bonds that show how many friends you have in common or how many common bonds you have. The complete Mylecule gets a unique formula and shape based on the first letter of each friend's name and the number of shared or mutual friends, so if you have four friends (Sarah, John, Paul and Tony) in your Mylecule, your formula could be S2J5P10T20.
The creation of "Mylecule" is ACC's most recent social media initiative. ACC also has a Facebook fan page, YouTube channel, Twitter handle - @essential2 - and hosts its own blogs. The Mylecule application can be accessed at: http://apps.facebook.com/mylecule and users of Facebook can also become a fan of "American Chemistry" on Facebook at: http://www.facebook.com/pages/American-Chemistry/18780321251
www.americanchemistry.com/newsroom
The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people's lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care(R), common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $664 billion enterprise and a key element of the nation's economy. It is one of the nation's largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation's critical infrastructure.
Source: American Chemistry Council
CONTACT: Edison Lee, +1-202-729-4068, Edison.lee@ogilvypr.com, for the American Chemistry Council
Web Site: http://www.americanchemistry.com/
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