ABI Launches BtoB Recession Strategy Online Resource
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New York, NY, 10006
Press release date: March 17, 2009
Agency Offers Tips and Strategies for Growing in Tough Times
New York, NY (March 17, 2009) ABI announces a new resource to help BtoB companies develop growth strategies during the current recession. The resource offers proven tactics and strategies that help companies discover opportunities and build sales. The new site offers articles, webcasts, links and discussions on how BtoB companies can weather the storm and grow during these tough economic times. The site is hosted at www.abipr.com/economy.
"During these tough times, companies need to think strategically in order to discover opportunities and grow," says Alan Isacson, president of ABI. "We work with companies to develop the strategies that will help them build business and then execute those programs. We have long term relationship with clients - some spanning decades - so we have experience navigating the ups and downs."
"Most marketing experts agree that cutting marketing during a recession isn't wise - but we are offering something different," says Isacson. "We are moving beyond telling BtoB companies what they need to do - we are showing them how to do it and giving them a chance to share ideas with others."
The site offers articles and presentations such as Growing Business Even in Tough Times, Five Tips for Boosting Sales in a Recession, Avoid These Seven Marketing Mistakes to Grow Sales, and Closing the Loop Between Marketing and Sales. The site also links to forums on social networks such as LinkedIn and Facebook as well as the company's YouTube Channel.
Founded in 1980, ABI, Inc. specializes exclusively in business-to-business marketing public relations. ABI provides global market support services to companies in diverse industrial and technology market segments. Offices in New York, London, and Singapore provide rapid response to business and publicity opportunities for clients.