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A Comprehensive Checklist for Creating A Successful New B2B Product Launch

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Growth Technical Marketing, LLC
6501 Hercus Court
San Jose, CA, 95119

Press release date: December 6, 2013

San Josť, CA †– Growth Technical Marketing, LLC today made available a free new e-book, ”A Practical Guide to a Successful New Product Launch,” which covers 11 key steps to a successful new product development and introduction for business to business products and services.†

The e-book emphasizes the importance of process, market research and competitive analysis to define the key elements of a good Market Requirement Definition (MRD), business plan and financial analysis of the new product development project. It gives an overview of the process to reconcile the MRD and the Engineering Response Document (ERD) leading to project approval and the project schedule.†

This document follows the new product development path through engineering testing, reliability testing, field testing and the transition to manufacturing.† It describes in detail the key elements of the marketing launch plan, including the importance of creating strategies for marketing , brand , anticipated competitive response, promotion, distribution , pricing† and service .† The book concludes with a summary of common pitfalls and best practices for a successful new product release.

Growth Technical Marketing President and author, Tim Edwards, says “This is the first comprehensive checklist of its kind for a successful new product release.† This book provides an easily digestible roadmap with a comprehensive checklist to make sure nothing has been skipped along the way.”

Mr. Edwards added that “while this e-book is targeted for manufactured products, the marketing principals apply equally to service or software products.”

Tim Edwards founded Growth Technical Marketing to help companies improve their product development, marketing and revenue growth.† He has over 26 years of experience in growing revenue and market share in technology-based businesses, and has successfully launched over 40 new products. As a consultant, he has guided clients to launch many more.† The e-book can be downloaded for free (for a limited time) at

Please direct any questions regarding this press release to Tim Edwards at +1 408 780 GROW (+1 408 780 4769). For more information about Growth Technical Marketing and its services, visit our Website at

Contact: Tim Edwards
+1 408 780 4769
For Immediate Release

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