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AT & T Corp.
New Distribution Agreement Extends YELLOWPAGES.COM Advertisers' Reach
GLENDALE, Calif., March 17 - YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE:T), today announced a distribution agreement with Microsoft Corp. that will put YELLOWPAGES.COM's comprehensive advertising listings and content in front of consumers who use Microsoft's local search sites. The agreement is expected to launch in early April, and it will give YELLOWPAGES.COM advertisers exposure through Microsoft's search pages within the Live Search and Live Search Maps properties, including MSN Yellow Pages.
"Our network approach to advertiser distribution provides value to businesses on YELLOWPAGES.COM properties and beyond," said Charles Stubbs, president and CEO of YELLOWPAGES.COM. "Our agreement with Microsoft supports our commitment to connect advertisers with local consumers and is another significant milestone for YELLOWPAGES.COM. We are pleased to be associated with Microsoft and its strong brand."
"This deal is a win-win for both Microsoft and YELLOWPAGES.COM -- and for consumers and advertisers alike," said Erik Jorgensen, general manager of Search and Mapping for Microsoft. "YELLOWPAGES.COM has local business content that is valuable to our users and enhances their experience, and Microsoft's reach provides great value to YELLOWPAGES.COM advertisers."
The YELLOWPAGES.COM Network, which is distributed to leading Internet sites, mobile phones and AT&T U-verse(SM) TV, provides local advertisers with the expanded reach they need to effectively capture the attention of consumers anytime, anywhere. As a leading Internet Yellow Pages and local search destination, YELLOWPAGES.COM is focused on evolving with consumers' lifestyles and search habits by offering products and services that put relevant, comprehensive information in the hands of consumers who are ready to buy.
For more information on YELLOWPAGES.COM local search products, visit http://www.yellowpages.com/advertising.
About YELLOWPAGES.COM
YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to more than 35 million monthly unique visitors (comScore Media Metrix, January 2008).
The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Yahoo! Local, Yahoo! Yellow Pages, AnyWho, Addresses.com and AreaGuides.net.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
FCMN Contact: rolf.gatlin@fleishman.com
Source: AT&T Inc.
CONTACT: Tiffany Nels of AT&T Inc., +1-512-963-6357, tnels@attnews.us
Web site: http://www.yellowpages.com/ http://www.att.com/
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