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National Semiconductor CEO Brian Halla Highlights Megatrends Driving Chip Industry Growth, Need for Greater Energy Efficiency

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
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National Semiconductor Corp.

OSAKA, Japan, Feb. 28 -- During his keynote today at the Global Electronics Forum in Osaka, Japan, Brian Halla, chairman and CEO of National Semiconductor Corp. (NYSE:NSM), discussed a number of key megatrends that will drive chip industry growth. The megatrends include personal mobile devices with enhanced video displays and on-board video projectors; portable medical equipment, such as handheld ultrasound machines, as well as enhanced security and surveillance devices, including smart sensors for low-power, high-precision detectors.

Halla underscored the worldwide gigatrend of energy conservation and its effect on the semiconductor industry. He discussed numerous ways that chip companies like National will enable "quality-of-life technology" improvements, so devices can be more effective and energy efficient. These include enhancements to improve the effectiveness of solar technology, rapid charging for personal mobile devices as well as advanced healthcare devices that are more portable and optimized to detect health issues sooner.

To illustrate an innovation that combines increased usefulness with higher energy efficiency, Halla unveiled National's LMV1088 microphone array amplifier, which uses breakthrough analog noise-suppression technology to reduce background noise and improve voice communication clarity while consuming one-tenth the power of comparable digital signal processor or microprocessor software-based systems. This product, which is part of National's PowerWise® family of energy-efficient products, can be used in mobile phones, two-way radios and powered headsets. It can also be used in security monitoring devices to detect breaking glass or gun fire.

National launched its PowerWise brand in September 2007 to further leverage its heritage and expertise in creating energy-efficient integrated circuits to help system engineers create electronic systems with a smaller energy footprint.

About National's PowerWise Brand National's PowerWise brand reflects the company's energy-efficient product portfolio. It signifies products with outstanding performance-to-power at the component level, as well as products that provide an outstanding, energy-efficient solution when coupled with other National parts. National's PowerWise family of products features energy-efficient power management, operational amplifiers, interface and data conversion products. For more information about National's PowerWise brand, visit: http://national.com/powerwise.

About National Semiconductor National Semiconductor, the industry's premier analog company, creates high-value analog devices and subsystems. National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, interface products and data conversion solutions. National's key analog markets include wireless handsets, displays, communications infrastructure, medical, automotive, industrial, and test and measurement applications. Headquartered in Santa Clara, Calif., National reported sales of $1.93 billion for fiscal 2007, which ended May 27, 2007. Additional company and product information is available at http://www.national.com/.

Media Contact: LuAnn Jenkins National Semiconductor (408) 721-2440 luann.jenkins@nsc.com

Source: National Semiconductor

Web site: http://www.national.com/

Contacts:
View detailed contact information.

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Other News from this company:
National Semiconductor's WEBENCH Power Architect Accelerates Design of Multi-Output DC-DC Power Supplies
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National Semiconductor Introduces Industry's First 65 MHz, 24-Bit Color SerDes Family for Infotainment Displays
National and Nuventix Introduce New Reference Design for LED Bulbs
National Semiconductor Delivers Industry's Best Linearity Performance with New High-Speed, 16-Bit ADC and DVGA
National Semiconductor Introduces Six PowerWise Energy-Efficient Subsystem Reference Designs
Power Supply Engineers Can View Performance, Save Time with Enhanced WEBENCH Design Tool and New SIMPLE SWITCHER Regulators from National Semiconductor
National Semiconductor President and COO Don Macleod to Address Goldman Sachs Technology Investment Symposium
National Semiconductor CFO Lewis Chew to Address Thomas Weisel Partners 2008 Technology Telecom Internet Conference
National Semiconductor CFO Lewis Chew to Address 10th Annual Needham & Company Growth Conference
CRO Magazine Names National Semiconductor One of Top 10 Best Corporate Citizens
National Semiconductor and Accelerated Designs, Inc. Provide Complete Symbol Model Library for Quick System Designs
National Semiconductor's LED WEBENCH Tool Helps Engineers Select from Hundreds of High Brightness LEDs and Design Power Supplies in Minutes
National Semiconductor Introduces Low-Offset, Precision Amplifier Family with High Bandwidth-to-Power Ratios for Portable Applications
National Semiconductor Introduces Smallest LED, OLED Display Drivers for Mobile Devices with up to 90 Percent Efficiency
New High-Speed Amplifiers from National Semiconductor's PowerWise Line of Energy-Efficient Products Provide the Industry's Highest Performance at the Lowest Power
New High-Speed Amplifiers from National Semiconductor's PowerWise Line of Energy-Efficient Products Provide the Industry's Highest Performance at the Lowest Power
National Semiconductor Announces PowerWise Brand for Its Line of Energy-Efficient, High-Performance Analog Products
National Semiconductor to Host Annual Shareholder Meeting in California, Analyst Meeting in New York




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