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Baker Joins Raymond as Manager of Marketing Communications

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Raymond Corporation, The

Release date: October 1, 2008

GREENE, N.Y. - The Raymond Corporation has named Richard Baker to the position of manager of marketing communications. In this role, Baker is responsible for managing Raymond's marketing efforts and strengthening the Raymond® brand in the marketplace. He will oversee the production of marketing materials, trade shows, corporate messaging and the company's Web site to ensure these marketing vehicles are in line with the company's strategic plan.

Baker's diverse background includes experience in brand management, digital media, database marketing and production in several markets, including the lift truck industry. Prior to joining Raymond, he was most recently director of marketing for Show Works, a Chicago-based event marketing and promotions agency.

"Rich's robust credentials and experience in the material handling industry make him a tremendous asset to the Raymond marketing team," says David Furman, vice president of marketing for The Raymond Corporation. "His contributions will support Raymond's continued growth in the industry."

Baker received a master's degree in communications from St. Louis University and a master's degree in advertising study from Northwestern University in Evanston, Ill.

For more information about The Raymond Corporation or to locate a Raymond dealer, visit www.raymondcorp.com or call (800) 235-7200.

The Raymond Corporation is a global provider of material handling solutions that improve space utilization and productivity, with lower cost of operation and greater operator acceptance. Raymond offers the iWarehouse(TM) system, an enterprise fleet management solution for warehouse and distribution center managers to collect and analyze real-time lift truck data to maximize fleet productivity and reduce costs. High-performance, reliable, ergonomically designed Raymond lift trucks range from a full line of manual and electric pallet trucks and walkie stackers to counterbalanced trucks, Reach-Fork® trucks, orderpickers and dual-purpose (pallet handling/case picking) Swing-Reach® trucks.


Company Information:
Name: Raymond Corporation, The
Address: P.O. Box 130
City: Greene
State: NY
ZIP: 13778 0130
Country: USA
Phone: 800-235-7200
FAX: 607-656-9005
http://www.raymondcorp.com

More New Product News from this company:
Fork-Tip Lasers ensure accuracy for forklift trucks.
Lift Truck Attachment minimizes product/pallet impact damage.
Lift Truck conserves energy to enable extended run times.
Fork Lift Truck enables operator to sit or stand.
Platform Vehicle facilitates overhead maintenance.
Lift Truck Die-Cast Models come with moving parts.
Polyurethane Tires target AC lift trucks.
Pallet Truck increases efficiency to reduce downtime.
Warehouse Management System collects data in real-time.
Pallet Trucks target food processing applications.

Other News from this company:
Raymond® Powersteer Increases Pallet Truck Maneuverability, Operator Productivity
Raymond L.I.F.T. Program Offers Cash Incentives
Raymond Reach-Fork® Truck Featured on 'How It's Made®' Television Show
Raymond® Lift Trucks Featured in Latest 'Night at the Museum' Film
Raymond's Disaster Recovery Planning Keeps Lift Truck Fleets Running
Raymond Expands Technology Solutions Team
The Raymond Corporation Names Ginnetti New Vice President of Sales
Raymond Honors Top Dealers, Sales Leaders
Raymond Receives SYSCO Operations Supplier of the Year Award
Raymond Vice President Retires After Four Decades in Materials Handling
Raymond's New Online Resource Provides 24/7 Lift Truck Parts Info
Raymond Expands Executive Team with New Vice President of Marketing
Raymond Announces Early Fuel Cell Research Findings
Raymond Recognized for Leadership in Technical Publications
Pascarelli Joins Raymond as VP of Sales, Marketing
Raymond's Online Calculators Boost Efficiency, Reduce Costs
Redesigned Raymond Web Site Offers Exclusive Planning Tools, Resources
Raymond® Imaging System Assists Lift Truck Operators Working at Greater Heights
Raymond Celebrates 85 Years of Materials Handling Innovation




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