Freiburg, Germany - August 25, 2008 - Micronas (SWX Swiss Exchange: MASN), a leading supplier of innovative application-specific IC system solutions for automotive and consumer electronics, announced today that the company will strengthen its strategy to actively pursue entering the industrial and white goods market with its broad range of Hall-effect sensors. Micronas will showcase its Hall-sensors for white goods at the Home Appliances arena at IFA 2008 in Berlin, Germany - IFA's new platform focusing on electrical home appliances.
"Leveraging its extensive know-how in Hall-effect sensors for automotive applications, Micronas is in an ideal position to support customers from the white goods arena," says Peter Zimmermann, Head of Market Management Automotive, who will be heading the company's initiative to enter the white goods market segment: "We are also looking at the 'green' factor: Household appliances are major energy users and our technology helps to reduce power consumption and thus CO2 emission."
Many appliance manufacturers use multiple sensors for precise control. For example, in washing machines they are part of the variable-speed motor drive. This saves energy by agitating the clothes only enough to get them clean.
Micronas' sensor solutions are already employed in different types of white goods, such as washing machines, clothes dryers, coffee machines, induction cookers, as well as heating and cooling systems.
Micronas will showcase its smart sensor solutions for home appliances at IFA 2008 in Berlin, Germany, from August 29 to September 3, hall 8.1, stand 105.
About Sensor Solutions by Micronas Micronas today offers the world's broadest range of Hall-effect sensors. A Hall-effect sensor detects the presence of a magnet without requiring actual physical contact. Thus, it can be used to sense movement and rotation without requiring contact with the moving object. Other parameters like pressure, force or torque can be sensed by noting the slight movements of a magnet caused by changes of the applied parameter.
While Hall-effect sensors can be made from various materials, Micronas pioneered the market in CMOS Hall-effect sensors and was the first to manufacture in CMOS technology. This technology allows integration of the Hall-effect sensing element with standard electronic devices such as amplifiers, logic circuits, and volatile and non-volatile memories.
Micronas' expertise in Hall sensors combines perfectly with its CMOS and mixed-signal design resources to create accurate, intelligent sensors for a broad range of applications. The ever-increasing demand for energy-efficient and highly reliable machines means that demand for these smart sensors will continue to grow.
About Micronas Micronas (SWX Swiss Exchange: MASN), a semiconductor designer and manufacturer with worldwide operations, is a leading supplier of cutting-edge IC and sensor system solutions for consumer and automotive electronics. As a market leader in innovative global TV system solutions, Micronas leverages its expertise into new markets emerging through the digitization of audio and video content. Micronas also offers a variety of microcontrollers and Hall-sensors for automotive and industrial applications, such as car dashboard, body control, as well as motor management and comfort functions.
Micronas serves all major consumer and automotive electronics customers worldwide, many of them in continuous partnerships seeking joint success. While the holding company is headquartered in Zurich (Switzerland), operational headquarters are based in Freiburg (Germany). Currently, the Micronas Group employs around 2000 people. In 2007 it generated CHF 713/USD 596/EUR 433 million in sales. For more information on Micronas and its products, please visit www.micronas.com.
If you have any questions or need further information, please feel free to contact us.
If you are interested in an interview with Peter Zimmermann, Head of Market Management Automotive, at IFA 2008 in Berlin, Germany, please let us know and we will be happy to arrange a meeting at the Micronas booth in hall 8.1, stand 105 for you!
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