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Press Release

I.D. Systems Inc.

Release date: September 4, 2007

I.D. Systems Launches Advantage(TM) Customer Benefit & Support Program

Hackensack, NJ, September 4, 2007-I.D. Systems, Inc. (NASDAQ: IDSY), a leading provider of wireless asset tracking and management solutions, today announced a new customer support program, called Advantage(TM) Support Services. The purpose of the Advantage(TM) program is to help customers target and quantify specific benefits to be realized by deploying I.D. Systems' Wireless Asset NetŪ industrial vehicle management system, and to ensure those benefits are achieved and sustained following system deployment.

The Wireless Asset NetŪ system improves productivity in manufacturing and distribution environments by establishing accountability for use of industrial vehicles, ensuring equipment is in the proper place at the right time, streamlining work flow, and providing unique visibility and control of asset utilization. The system also improves workplace safety and security in a variety of ways-for example, by restricting vehicle access only to trained, authorized operators. In addition, the system reduces capital and operating costs by reporting equipment problems in real time, scheduling maintenance events more accurately and efficiently, establishing accountability for vehicle damage, and helping determine the optimal time to replace equipment.

Under the Advantage(TM) program, I.D. Systems' Performance Services Team combines analyses of customer operations and Wireless Asset NetŪ data to verify or challenge existing industrial engineering standards, uncover opportunities to reduce operational costs and increase productivity, and make customers more profitable and competitive. In addition, the Advantage(TM) program features multiple layers of value-added customer support services, including:

o onsite assistance to help customers tightly integrate the Wireless Asset NetŪ into daily operations; o regular refresher training for all system users; o frequent system health verification reports; o regular field service audits to ensure system optimization; o unlimited software upgrades, including all I.D. Systems labor associated with upgrading; o unlimited software updates and bug-fixes between major upgrade releases; o expedited hardware return processing; and o extended technical help desk hours.

I.D. Systems' Performance Services Team is led by Roger Tenney, a 16-year veteran of Ford Motor Company, where he was responsible for managing Ford's corporate fleet of material handling equipment and implementing the Wireless Asset NetŪ system across Ford's North American operations.

"We realized a significant return on investment at Ford by using I.D. Systems' wireless technology to control and manage virtually every aspect of industrial truck operations," said Mr. Tenney. "It is exciting and very gratifying to drive the same kind of economic benefits for other I.D. Systems customers-and for potential future customers who are evaluating how the Wireless Asset NetŪ can improve their management of material handling and industrial vehicle operations."

"Our Performance Services Team helps both prospective and established customers focus on actionable information that will produce the most rapid return on investment," said Peter Fausel, I.D. Systems' executive vice president of sales, marketing and customer service. "The more we can help our customers understand and apply the rich and unique streams of data generated by our patented Wireless Asset NetŪ system, the faster those customers can deploy the system across their enterprises."

"Thus far," added Fausel, "our Advantage(TM) program has been very well received in the market. We have already won several contracts to provide Advantage(TM) services for current customers."

Among the I.D. Systems customers that have already benefitted from the Advantage(TM) program is an enterprise with a busy two-shift distribution operation. An initial I.D. Systems Advantage(TM) analysis for this customer revealed significant opportunities to reduce labor costs and increase productivity. One of the many charts generated by that analysis, below, indicates that:

o for approximately one-third of the hours being paid out for equipment operation, nobody was actually operating the equipment; o there was a particularly large discrepancy between hours paid and hours worked at the beginning of each shift-suggesting a significant lag from the time workers stamped their time cards to the time they actually began operating their equipment; and o a majority of the time that workers were logged into equipment, that equipment was not moving.

By providing extensive Advantage(TM) analyses like this, I.D. Systems enabled this customer to focus its attention on its part-time equipment operators and their supervisors, establish a new set of benchmarks for operator activity, and provide management with the measurement tools to proactively track and correct unproductive behaviors.

About I.D. Systems I.D. Systems is a leading provider of wireless solutions for securing, tracking and managing high-value enterprise assets. These assets include industrial vehicles, such as forklifts and airport ground support equipment, and the people who operate them. The company's patented Wireless Asset NetŪ system, which utilizes radio frequency identification, or RFID, technology, addresses the needs of organizations to control track, monitor and analyze their assets. For more information, visit www.id-systems.com.


Company Information:
Name: I.D. Systems Inc.
Address: One University Plaza
City: Hackensack
State: NJ
ZIP: 07601
Country: USA
Phone: 201 670 9000
FAX: 201 670 9222
http://www.id-systems.com

More New Product News from this company:
Oct 14, 2004 - Software provides wireless vehicle security.

Other News from this company:
Apr 22, 2008 - I.D. Systems and Zetes Partner to Market Wireless Industrial Vehicle Management Solutions in Europe
Apr 21, 2008 - I.D. Systems Acquires PowerKey and Launches PowerKeyPLUS(TM) Product Line for Wireless Industrial Vehicle Management
Feb 05, 2007 - I.D. Systems to Present at Thomas Weisel Partners Technology Conference
Jan 22, 2007 - I.D. Systems Receives $1.5 Million in Orders from Leading Defense Contractor
Jan 08, 2007 - I.D. Systems Unveils Two New Wireless Asset Management Solutions at ProMat
Jan 08, 2007 - I.D. Systems and C&D Technologies Enter Agreement to Market New Wireless Battery Management System for Industrial Vehicles
Nov 16, 2006 - I.D. Systems Receives New Order from Leading Canadian Retailer for Wireless Industrial Fleet Management System
Nov 01, 2006 - I.D. Systems Makes Deloitte's "Fast 500" List for Second Year in a Row
Nov 01, 2006 - I.D. Systems Receives Order from Tyler Pipe
Jul 05, 2006 - I.D. Systems Receives Additional Orders from U.S. Postal Service for Wireless Vehicle Management Systems
Aug 02, 2005 - I.D. Systems, Inc. Reports Second Quarter Financial Results

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