Interwoven Announces Partnerships with Omniture, Unica, and WebTrends
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Partnerships Enable Customers to Optimize Online Customer Experiences
NEW YORK, Forrester Finance Forum, June 26 / / - Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today announced extensive partner support for the Interwoven Open Analytics Framework. The framework is a key component of Interwoven Segmentation and Analytics, a recently introduced solution that gives marketers a powerful platform to deliver more compelling and relevant online experiences that result in increased conversions, greater competitive differentiation, and more interactive dialogues with customers.
The Interwoven Open Analytics Framework includes pre-built connectivity with Web analytics technologies through a component-based page tagging framework. This framework greatly reduces manual processes required for tracking and analyzing customer behavior. The combined capabilities enable customers to create and deliver targeted content, offers, and experiences - and analyze and act on the results in real-time - in order to differentiate their brands and accelerate customer acquisitions and transactions. This solution also shatters the myth that delivering a content-rich experience is time-consuming and expensive, and ensures marketers can move with the speed they need to drive top-line revenue growth.
Interwoven today announced that Omniture, Unica, and WebTrends have joined the Interwoven partner program. These partners are working with Interwoven on a variety of sales, marketing, and product development initiatives designed to provide businesses with solutions that optimize online customer experiences. Including prior announcements, companies representing the majority of the Web analytics market now work with Interwoven.
"Today's announcement is another example of how Interwoven is working to help companies transform their online presence," said Ben Kiker, chief marketing officer at Interwoven. "Data is only valuable when it is actionable, and by teaming up with the world's leading Web analytics companies, we are enabling businesses to put that data to work through a closed-loop cycle for optimizing the online customer experience. As a result, marketers can measure the success of online campaigns and offers, apply what they've learned in real-time, and continually improve their online presence."
Web Analytics Partners Express Support for the Interwoven Open Analytics Framework
Omniture
"Omniture and Interwoven are taking significant steps for our joint customers to increase conversions online and offline," said John Mellor, senior vice president of business development and corporate strategy, Omniture. "The integration enabled through Interwoven's Open Analytics Framework and Omniture's Genesis Network will allow companies to provide their customers with a more meaningful online experience with content, offers and promotions that are customized to the individual. Together we are removing the technical barriers to help online marketers more easily manage Web content while measuring, segmenting, and analyzing their data through Web analytics. We will continue to exhibit leadership in this space in order to help our mutual customers."
Unica
"Because customers today have virtually endless choices and options, businesses are challenged with creating the best possible customer experience - both online and offline," said Steve O'Brien, vice president of sales and marketing, internet solutions for Unica Corporation. "By partnering with Interwoven, we are further supporting the needs of marketers by having the most robust information about online visitor behavior and tying it to the overall cross-channel view of customers. Marketers have more insight into creating more effective marketing campaigns and ultimately increasing customer conversions."
WebTrends
"We're happy to partner with Interwoven to provide marketers an easy, powerful way to optimize the results of all their efforts, said Tore Steen, vice president of business and corporate development, WebTrends. "The combination of WebTrends Analytics with Interwoven's dynamic content management solutions offers marketers a streamlined process to deliver content that is compelling, relevant and targeted to visitors' specific interests and desires."
For more information on upcoming events featuring Interwoven and its interactive marketing partner community, including Avenue A | Razorfish, Enterpulse, Molecular, and Visual Sciences, please visit http://interwoven.com/news/index.html.
About Interwoven
Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, more than 3,800 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com/.
Source: Interwoven, Inc.
Web site: http://www.interwoven.com/
