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Archive Press Release
(Products mentioned in this Archive Press Release may or may not be available from the manufacturer.)


Datalogic, Inc.

Release date: May 9, 2007

Datalogic Automation, Inc. Implements Its Bar Code Readers throughout Barnes & Nobles' West Coast Distribution Center

Barnes & Noble to improve the operations of its west coast distribution center using a variety of Datalogic's cutting-edge fixed position bar code readers.

Hebron, KY May 9, 2007 - Datalogic Automation, Inc. has the pleasure to announce that it recently successfully implemented a variety of Datalogic's fixed position bar code readers for book giant Barnes & Noble to improve the operations of its west coast distribution center. The west coast center distributes its merchandise not only to all of Barnes & Noble's retail stores on the west coast but also to Internet buyers in this region as well.

"Servicing both retail stores and Internet customers makes B&N's distribution quite complicated and thus it is essential that bar codes are read correctly so that the right customer gets the right order on time. That's where we here at Datalogic come in." describes Fabio Peruzzi, Project Manager for Datalogic Automation, Inc.

Barnes & Noble chose Datalogic scanners to use in its Reno, Nevada distribution facility, replacing a competitor's equipment that was formerly used in the facility. This implementation includes Datalogic's DS2400A, DS6300, DS6400, DX8200A scanners. Immediately upon implementation, Barnes & Noble saw improved bar code read-rates in the whole building - their retail shipping sorter went from 20% no-reads to 97% good reads with Datalogic scanners. In addition, Datalogic's scanners are able to read bar codes that are difficult to read by other scanners - i.e. those that are different colors or resolutions - and so B&N will not lose track, misplace, or delay a package because a bar code is non-standard.

"The professionals at B&N have been very easy to work with and they have a forward-thinking approach in choosing to partner with and implement Datalogic scanners to improve their distribution process," says Craig Kristoff, Datalogic Automation, Inc.'s Northeast Regional Manager. "We are excited to be working with Barnes & Noble and are glad to provide reliable equipment to replace our competitor's systems. Datalogic's long history of success implementing our top-of-the-line fixed position scanners in distribution centers around the world helped us win this sale. Datalogic Automation offers the best products available, incomparable service as well as tremendous long-term value for businesses that implement our scanners," says Darrell Owen, the newly appointed American president of Datalogic Automation, Inc.

About The Datalogic Group

The Datalogic Group is the third largest world manufacturer and leader in Europe for bar code readers, rugged mobile computers, and RFID systems. Datalogic offers innovative business solutions, specifically in the retail, manufacturing, transportation and logistics markets. The Group has been quoted on the techSTAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has about 1900 employees worldwide, in over 40 countries in Europe, Asia, the United States and the Pacific Rim. In 2006, the Datalogic Group achieved revenues of over $519 million, an increase of 85% over the previous year. Please visit www.datalogic.com for more information. About Datalogic Automation

Datalogic Automation, part of the Datalogic Group, is the largest European manufacturer of Unattended Scanning Systems and one of the major players in the world of automatic identification systems for the industrial sector. The company offers a wide range of solutions in various industry divisions: from manufacturing to the more complex aerospace technology, automotive, and scientific industries. Datalogic Automation, headquartered in Lippo di Calderara di Reno (Bologna, Italy), includes three Business Units: Unattended Scanning Systems (fixed scanners for the industrial market), Marking (laser marking system - Laservall), and RFID (radiofrequency system - EMS)

For further information:

Datalogic Automation, Inc.
tel: 800-849-5358,
email: joscelyn.herzberg@datalogic.com,
www.datalogic.com

Joscelyn Herzberg,
Marketing Communications Manager

Company Information:
Name: Datalogic, Inc.
Address: 3000 Earhart Ct., Suite 135
City: Hebron
State: KY
ZIP: 41048
Country: USA
Phone: 859-686-7000
FAX: 859-334-4970
http://www.datalogic.com

More New Product News from this company:
Jan 21, 2008 - Industrial Connection Boxes feature pinout standardization.
Dec 12, 2007 - Laser Scanner targets industrial applications.
Nov 13, 2007 - Hand Held Reader withstands industrial environments.
Nov 13, 2007 - RFID Imager suits harsh industrial applications.
Sep 10, 2007 - Matrix Imager withstands harsh environments.
Mar 22, 2007 - Vision System targets transportation and logistics market.
Feb 21, 2007 - Hand Held Readers withstand industrial environments.
Feb 13, 2007 - Laser Scanners suit automated warehousing and shopfloor.

Other News from this company:
Jan 14, 2008 - EMS, Escort Memory Systems, Officially Merges With Datalogic Automation
Nov 21, 2007 - DS4800: The Most Flexible Laser Scanner for Industrial Application
Jun 19, 2007 - Matrix Upgrade 2007: The Datalogic Imager Family is Upgraded
Dec 22, 2006 - Datalogic Signs Frame Supply Agreement With Siemens
Dec 04, 2006 - Datalogic's Mobile Computers Now Equipped with Voice Technology
Nov 30, 2006 - Datalogic Memor(TM), the New Extremely Compact Mobile Computer from Datalogic
Oct 29, 2005 - Datalogic to Acquire PSC: One New Company or Two Companies Under One Umbrella?




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