Archive Press Release
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LG Electronics USA, Inc.
Release date: April 26, 2007
LG Electronics, Harris Corporation Honored for New MPH(TM) In-Band Mobile DTV Technology at NAB2007
CINCINNATI and CHICAGO, April 26 -- LG Electronics and Harris Corporation (NYSE:HRS) announced that the jointly developed MPH(TM) in-band mobile DTV system has won two prestigious awards at the 2007 National Association of Broadcasters (NAB) convention - TV Technology magazine's STAR Award (Superior Technology Award Recipient) and Television Broadcast magazine's Top Innovation Award.
Developed by Harris Corporation and LG Electronics Inc. and its U.S. research subsidiary, Zenith Electronics Corp., the MPH(TM) (Mobile-Pedestrian- Handheld) in-band mobile DTV system provides robust DTV signals to mobile, pedestrian and handheld devices. For broadcasters, this new technology enables new and potentially lucrative revenue streams. For consumers, the MPH(TM) system enables users to view their favorite programs from local broadcasters, watch movies and sports, and access local news and weather information - even when traveling in fast-moving vehicles or using handheld video devices away from home.
The TV Technology STAR Awards are designed to celebrate and showcase the preeminent technological innovations available to the broadcast industry. A panel of judges consisting of TV Technology editors and columnists reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then submitted their award nominees.
Products or technologies that receive the Television Broadcast magazine's Top Innovation Award are nominated by industry professionals and selected unanimously by the editorial team of Television Broadcast. These awards are presented in recognition of Technology Insight for the Bottom Line(TM), having combined innovative technical achievement with workflow and cost efficiencies.
"We developed the MPH(TM) system with LG Electronics in response to our customers' interest in a compelling, in-band mobile solution," said Tim Thorsteinson, president of the Harris Broadcast Communications Division. "The MPH system strikes the right balance for broadcasters looking to deliver both high-definition programming to fixed receivers and standard-definition programming and datacasting to mobile and handheld devices."
LG Electronics President and CTO Dr. H.G. Lee said, "Industry recognition for the MPH(TM) mobile DTV system reflects the strength of both the technology and our partnership with Harris. We look forward to capitalizing on the technical and marketplace advantages of the MPH system, while working with U.S. broadcasters to develop the mobile-portable-handheld DTV market."
The MPH system is a multiple-stream approach, with the main service stream for existing DTV and HDTV services, and the MPH stream for one or more mobile, pedestrian and/or handheld services. Key attributes of the MPH system include:
o Backward compatibility with the existing ATSC 8-VSB transmission and receiving equipment; o Capability to receive broadcast signals at high (mobile) speed with a single antenna; o Use of practical, small handheld receivers without the need for multiple antennas; o Power savings in handheld receivers; o Flexibility in both data rates and robustness; o Data-rate efficiency, and; o Use of advanced video and audio coding in the MPH(TM) stream.
Another advantage of the MPH system is that it does not require the involvement of outside service providers or spectrum-pooling arrangements.
About LG Electronics USA, Inc.
LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a $48.5-billion global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG's "Life's Good" marketing theme. LG's U.S. R&D subsidiary Zenith Electronics in Lincolnshire, Ill., is a long-time leader in consumer electronics technologies and a pioneer in digital HDTV, having developed the "VSB" digital transmission system at the heart of the ATSC DTV Standard adopted by the Federal Communications Commission. Zenith's Emmy-award-winning technologies include TV remote control, stereo TV, flat CRTs and HDTV. Zenith merged with LG Electronics in 1999. For additional information, please visit www.zenith.com and www.LGusa.com.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of about $4 billion and more than 14,000 employees - including more than 6,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications(TM) products, systems, and services for global markets, including government communications, RF communications, broadcast communications, and wireless transmission network solutions. Additional information about Harris Corporation is available at www.harris.com
FCMN Contact: kmctavish@harris.com
Source: LG Electronics
CONTACT: Laura Whitaker, Vice President, Harris Broadcast Communications, +1-408-782-1201, laura.whitaker@harris.com;
or
John Taylor, Division Communications, Vice President, Public Affairs, LG Electronics USA, Inc., +1-847-941-8181, jtaylor@lge.com
Company Information: Name: LG Electronics USA, Inc. Address: 1000 Sylvan Ave. City: Englewood Cliffs State: NJ ZIP: 07632 Country: USA Phone: 201-816-2000 FAX: 201-816-0636 http://www.lgis.co.kr
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