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Yankee Group Analyst Wins CRM Influential Leader Award

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Yankee Group, The

Sheryl Kingstone is First Female to be Inducted in the CRM Hall of Fame

BOSTON-- Sept. 22, 2006--Yankee Group today announced that Sheryl Kingstone, director of Yankee Group's Customer-Centric Strategies Decision Service, has won CRM Magazine's 2006 Influential Leader Award. Kingstone is also the first female in CRM Magazine's history to be inducted in the CRM Hall of Fame. The CRM Influential Leader award is presented to industry individuals who have demonstrated leadership and significant influence in the marketplace within the past year. Furthermore, the CRM Hall of Fame award is a special recognition for individuals who have made a significant impact and displayed leadership year after year.

"This acknowledgement of our analyst Sheryl Kingstone affirms her established leadership and reputation in the CRM space," said Eugene Signorini, Yankee Group wireless/ mobile enterprise solutions vice president. "A leading authority on helping clients navigate the global connectivity revolution, Yankee Group helps enterprises stay competitive in an evolving and dynamic marketplace. Yankee Group and Sheryl Kingstone are dedicated in delivering unbiased, insightful analysis and research on customer-centric strategies that positions both our clients and Yankee Group as industry thought leaders."

The 2006 CRM Market Leader Awards were announced earlier this week at an awards dinner held in San Jose, CA. The CRM Market Leader awards aim to honor companies and individuals who are raising the bar in customer-centric solutions and initiatives. Kingstone joins former influential award winners such as Larry Ellison, CEO, Oracle and Brad Wilson, general manager, Microsoft CRM and 2005 Hall of Fame inductee Marc Benioff, chairman and CEO, salesforce.com

Kingstone is a well-known and respected industry analyst in the CRM market. With more than 15 years experience in high-technology, enterprise vendors rely on her expertise and honest insight on how top trends in marketing and sales effectiveness are affecting their corporate strategy and bottom line.

Some samples of Kingstone's research include:

o Marketing and Sales Effectiveness Vendors Gain Momentum Using the Business Web, September 2006

o Customer Centricity: Improving the Customer Experience, August 2006

For more information on these reports or other Yankee Group research, visit www.yankeegroup.com

YANKEE GROUP (www.yankeegroup.com)

Yankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice have been guiding innovation and empowering our clients to make critical business decisions. Yankee Group is headquartered in Boston with presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

Contacts

Sheryl Kingstone,
Yankee Group Director,Yankee Group,
905-737-1814,
skingstone@yankeegroup.com

Christina Oh,
Public Relations,Yankee Group,
617-880-0238,
coh@yankeegroup.com

Contacts:
View detailed contact information.


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Yankee Group's Integrated Media Business Grows with New Executive Hire
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Yankee Group Grows with Two Executive Hires
Yankee Group Appointed as the Official Industry Analyst for ITU Telecom World 2006
Yankee Group Acquires Trendsmedia, Inc.




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