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Archive Press Release
(Products mentioned in this Archive Press Release may or may not be available from the manufacturer.)


LG Electronics USA, Inc.

Release date: January 11, 2007

LG Electronics 'Super Multi Blue' Player Honored as CNET Best of CES 2007

Dual-Format High-Definition Disc Unit Offers Consumers the Ultimate Next-Generation Player

LAS VEGAS, Jan. 11 -- With its groundbreaking technology and convergence, LG Electronics' Super Multi Blue dual-format high-definition disc player was awarded the prestigious CNET Best of CES 2007 Award at the International 2007 CESŪ.

Developed to address the consumer hesitancy caused by the current competition between Blu-ray Disc and HD DVD, the Super Multi Blue Player can play both formats, ending consumers' confusion of deciding between two formats. With Full HD 1080p HDTV gaining ground, CNET honored the Super Multi Blue Player, winning the Home Video category, and ultimately the Best in Show. CNET is the first online service devoted entirely to technology news, with 24- hour a day coverage.

"We are proud of the Super Multi Blue Player and LG's continuing recognition as a leading innovator in the global consumer electronics industry," said Michael Ahn, president and CEO of LG Electronics North American Headquarters. "In addition for being honored by CNET, we are excited that the Super Multi Blue Player was awarded the 2007 CES Popular Mechanics' Editor's Choice Award, further reaffirming LG's goal to provide consumers with the best product possible."

"With the marriage of Blu-ray Disc and HD DVD, LG has alleviated customers' confusion about the two formats, taking a great step towards resolving consumer uncertainty due to the two high-definition formats."

Launching in the United States in February 2007, this advanced dual-format high-definition disc player, LG model BH100, will be the first player on the market with the capability to play both next-generation disc formats, addressing the challenge of the current format war. The new player is ideally suited to LG's expanded lineup of 14 new Full HD 1080p plasma and LCD HDTVs, delivering best video possible in the highest display resolution format.

In addition to offering Full HD 1080p picture quality from high-definition discs, the player incorporates interactive functions based on BD-Java, which allows advanced menus and functions to be displayed over the video of Blu-ray discs. And, while the same level of advanced menu interactivity is not available while playing HD DVD discs, the powerful combination of Blu-ray Disc and HD DVD audio-video playback technologies is like no other on the market.

The unit supports various A/V formats, including MPEG-2, VC-1, H.264 video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and DTS-HD audio, and includes multiple inputs/outputs such as HDMI out, component/composite video outputs, and optical/coaxial/discrete 5.1 channel audio outputs, among others.

LG's Super Multi Blue Player (BH100), available to U.S. consumers during the first quarter of 2007, is expected to sell for about U.S. $1,199.

ABOUT LG ELECTRONICS USA, INC.

Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $43.4-billion global force in consumer electronics, home appliances and mobile communications. In the United States, LGEUS sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit http://www.lgusa.com/ .

ABOUT LG ELECTRONICS, INC.

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2005 global consolidated sales of US $43.4 billion -- LG Electronics is the world's largest producer of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theater systems. For more information please visit http://www.lge.com/.

Source: LG Electronics, Inc.

CONTACT: John I. Taylor +1-847-941-8181 jtaylor@lge.com Clara Chang +1-201-816-4280 clarachang@lge.com

Brent Tongco +1-773-454-2148 brent.tongco@ogilvypr.com

Web site: http://www.lge.com/ http://www.lgusa.com/

Company Information:
Name: LG Electronics USA, Inc.
Address: 1000 Sylvan Ave.
City: Englewood Cliffs
State: NJ
ZIP: 07632
Country: USA
Phone: 201-816-2000
FAX: 201-816-0636
http://www.lgis.co.kr

More New Product News from this company:
Jun 19, 2008 - Commercial A/C Series minimizes energy consumption, noise.
Jun 12, 2008 - Optical Disc Drives are 6x BD-R/2x BD-RE read compatible.
Jun 4, 2007 - Steam Dishwashers offer quiet operation.
May 22, 2007 - Portable Navigation Devices offer voice-guided directions.
Jan 15, 2007 - Optical Storage Drives address next-generation DVD formats.
Jan 12, 2007 - LCD Computer Monitors are certified for Windows Vista.
May 26, 2006 - Washing Machine incorporates steam technology.
May 12, 2006 - Plasma HDTV Monitor is offered in 71 in. model.
May 8, 2006 - Mobile Handset supports Push to Talk technology.
Mar 1, 2006 - Mobile Phone features slide-out QWERTY keyboard.

Other News from this company:
Jan 08, 2008 - LG Electronics Expands IT Product Portfolio, Unveiling New LCD Monitors, Optical Storage Options
Oct 08, 2007 - LG Electronics Digital-to-Analog Converter Box Certified by U.S. Commerce Department
Sep 07, 2007 - LG Electronics Highlights Innovative Design, Display Technology in New 1080P LCD HDTV Series at CEDIA 2007
Jun 22, 2007 - LG Electronics, Harris Corporation Submit MPH(TM) In-Band Mobile DTV Technology for ATSC's Mobile Standard
Jun 19, 2007 - LG Electronics Showcases Comprehensive Suite of Technologies and Solutions at InfoComm 2007
Apr 26, 2007 - LG Electronics, Harris Corporation Honored for New MPH(TM) In-Band Mobile DTV Technology at NAB2007
Apr 17, 2007 - LG Electronics Launches Sixth-Generation ATSC Digital TV Broadcast Receiver Chipset
Mar 27, 2007 - Now Take the Best of TV With You With the All New LG VX9400 From LB Mobile Phones
Jan 10, 2007 - LG Electronics Provides Glimpse Into Exciting Consumer Electronics Future
Jan 08, 2007 - LG Electronics Enters U.S. Market with Handheld Portable Navigation Systems
Jan 08, 2007 - LG Electronics Showcases Latest Wireless Industry Innovations at CES 2007
Nov 13, 2006 - LG Electronics Incorporates Advanced MPEG4 Digital Video Compression in New Lodging TVs
Nov 02, 2006 - North American CEO Highlights Flat-Panel HDTV and Home Appliance Developments at Dealer Line Show
Jul 28, 2006 - LG Electronics Underscores Product, Technology Leadership in U.S. Market at Exclusive New York Event
Apr 21, 2006 - LG Electronics Redefines Expectations with Fresh, Innovative Full-Kitchen Display at K/BIS 2006
Apr 05, 2006 - LG Electronics MobileComm - The Fastest Growing Mobile Phone Brand in North America - To Showcase Innovation and Leadership at CTIA Wireless 2006
Jan 06, 2006 - LG Electronics, Comcast, Nagravision Conduct First Public Demonstration of Downloadable CAS Technology
Jan 06, 2006 - LG Electronics Demonstrates 'VSBnet' Practical Home Network Using Existing Cabling
Jan 05, 2006 - LG Electronics Expands Product Portfolio with Portable Digital Entertainment Devices at 2006 CES

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Oct 9, 2007 - Media Player extends Windows video/photos/music to TV.
Jun 8, 2007 - Digital Signage Players feature live video input function.
Dec 12, 2006 - Paging System also plays background music and videos.
Oct 31, 2006 - Music Player features built-in noise-canceling technology.
Sep 21, 2006 - Portable Media Player features 3.5 in. TFT LCD screen.
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Dec 5, 2005 - Stereo/MP3 Player brings digital music to jobsite.
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Jan 11, 2005 - Multimedia Player features 7 in. wide format LCD display.
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Sep 20, 2004 - MP3 Device provides message-on-demand.
Jun 30, 2004 - Digital System controls home entertainment and automation.
Feb 11, 2004 - Digital Media Player delivers entertainment throughout home.



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