Archive Press Release
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Thomas Industrial Network
Release date: June 21, 2006
ThomasNet Taps ESPN Radio for Multimedia Marketing Push
NEW YORK, June 21, 2006 - ThomasNet.com, the leading destination site for industrial buyers, today launched a multimedia marketing campaign with ESPN Radio that combines elements of online games, podcast sponsorships, online ads and traditional radio advertising to bring the ThomasNet message to a national audience that is heavily populated with business and industrial listeners.
At the center of the campaign is ThomasNet's sponsorship of "MikeMan," an online game featuring the hosts of ESPN's acclaimed sports talk show Mike & Mike in the Morning. The game features Mike & Mike host Mike Golic navigating an industrial course of coils, gears, drums and machinery while avoiding capture by co-host Mike "Greeny" Greenberg. The first in a series of personality-based online games planned by ESPN Radio, the MikeMan sponsorship will be promoted by the network online and on-air.
Running through September, the ThomasNet campaign also features: o A full flight of ThomasNet spots on ESPN's premier programs The Herd with Colin Cowherd and the Dan Patrick Show in addition to Mike & Mike in the Morning. o Streaming audio spots and banners on ESPNRadio.com. o Gateway streaming audio ads on podcasts available at ESPN Radio's new PodCenter and through iTunes. o Extended reach of ThomasNet's sponsorship of the MikeMan game to audiences listening to Mike & Mike on XM and Sirius Satellite Radio and watching on ESPN2.
"We've been successful in garnering awareness and attention for ThomasNet with our target audiences using ESPN Radio in the past," said Donna Higgins, Director of Marketing, Audience Development, ThomasNet. "We created this new multi-dimensional campaign as a way to continue that success and spotlight the ThomasNet brand nationwide while reaching our users and customers in fun, engaging and creative ways in their cars, at home, at work and online."
ABOUT THOMASNETSM ThomasNet (www.ThomasNet.com) helps industrial sellers target their marketing investment to reach the most qualified industrial buyers online and convert them into customers. ThomasNet.com is where many buyers and engineers from Fortune 500 companies, the government, the military and more go to find suppliers. Drawing from the company's experience in the industrial market, ThomasNet has helped thousands of clients create websites that incorporate online catalogs, CAD drawings and e-commerce capabilities. The result is a strong Internet presence that sets ThomasNet clients apart from the competition to increase sales from new and existing customers.
For industrial buyers, ThomasNet.com is where they go to find the exact product, service or supplier they need, when they're ready to buy. ThomasNet.com gives buyers immediate access to the detailed information they need to make a purchasing or specifying decision, including detailed product or service information, catalogs, CAD drawings, and more. ThomasNet is part of Thomas Industrial Network, Inc., a wholly owned subsidiary of Thomas Publishing Company, LLC.
About ESPN Radio ESPN Radio is the premier 24/7 sports radio network in the country, boasting over 720 affiliates (300 full-time) and 99.9% U.S. DMA coverage. With nationally-known and respected on-air personalities and extensive play-by-play programming, ESPN Radio delivers the very best in sports radio to its 11 million weekly listeners.
Company Information: Name: Thomas Industrial Network Address: 5 Penn Plaza City: New York State: NY ZIP: 10001 Country: USA Phone: 800-699-9822 http://www.thomasnet.com
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