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Apple to Open Retail Store in Reno, Nevada, on Wednesday, March 15, 2006

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Apple Computer, Inc.

Release date: March 9, 2006

Media Preview

What: Preview of the new Apple® retail store at Summit Sierra in Reno for accredited media

When: Wednesday, March 15, 2006 at 9:00 a.m. PST

Where: Apple Store® Summit Sierra 13925 S. Virginia St. Space #220 Reno, NV 89511

Accredited journalists may confirm their attendance by calling 408-974-2046

Public Grand Opening

What: Apple Store Summit Sierra grand opening for the public

When: Wednesday, March 15, 2006 at 10:00 a.m. PST

Where: Apple Store Summit Sierra 13925 S. Virginia St. Space #220 Reno, NV 89511

At the Apple store, knowledgeable salespeople are available to help customers learn about all the latest products from Apple including the new iMac® MacBook(TM) Pro and Mac® mini featuring the Intel Core Duo processors, as well as the full line of Apple notebooks and desktop computers. The hands-on Apple store experience provides visitors with a chance to test- drive Apple's entire product line including the iPod® Hi-Fi, an all-new high-fidelity speaker system that works seamlessly with the iPod to redefine the home stereo system, the fifth generation iPod with its gorgeous 2.5-inch color screen that can display album artwork, photos and video, as well as the iPod nano, the revolutionary full-featured iPod that holds 1,000 songs yet is thinner than a standard #2 pencil. Customers can also visit the Genius Bar where they can get their Mac questions answered by a Mac "Genius."

Additional information about Apple's retail stores is available at www.apple.com/retail.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award- winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Press Contact: Amy Barney Apple 408-974-2046 abarney@apple.com

NOTE: Apple, the Apple logo, Mac, Mac OS, Macintosh, iMac, MacBook and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Source: Apple Computer, Inc.

Web site: http://www.apple.com/
Company Information:
Name: Apple Computer, Inc.
Address: 1-T Infinite Loop
City: Cupertino
State: CA
ZIP: 95014-2084
Country: USA
Phone: 800-MY-APPLE
FAX: 408-974-2113
http://www.apple.com/

More New Product News from this company:
Computers include Xeon processors running up to 2.93 GHz.
Software Suite helps create presentations and spreadsheets.
Notebook Computer has 2.66 GHz Intel Core 2 Duo processor.
Notebook Computers combine portability, graphics processing.
Display for Mac Notebooks has 24 in. LED-backlit widescreen.
Internet Service delivers push email, contacts, and calendars.
All-in-one Computers offer processor speed up to 3.06 GHz.
Software manages media assets and automates workflow.
SAN File System is designed for Mac OS®.
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Other News from this company:
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Apple Introduces New MacBook and MacBook Pro Models
MacBook Air Now Shipping
Apple Enhances Revolutionary iPhone with Software Update
Apple and T-Mobile Announce Exclusive Partnership for iPhone in Germany
iPhone to Support Third-Party Web 2.0 Applications
Apple Introduces Safari for Windows
Apple Unveils Near Final Mac OS X Leopard
Apple Updates MacBook Pro
Steve Jobs to Kick Off Apple's Worldwide Developers Conference 2007
Apple Chooses Cingular as Exclusive US Carrier for Its Revolutionary iPhone
Apple Teams up with Air France, Continental, Delta, Emirates, KLM & United to Deliver iPod Integration
Apple MacBook Pro Notebooks Now with Intel Core 2 Duo Processors
Apple iMac Line Now Features Intel Core 2 Duo Processors in Every Model
Apple Previews Mac OS X Server Leopard
The Apple Store Fifth Avenue to Open on Friday, May 19
Apple Ships Final Cut Studio 5.1
Apple Begins Shipping MacBook Pro




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