"Made in the USA" and Shipping to the Far East, a Sign That Times are Changing
Share:
Ann Arbor-Based LED Manufacturer's Displays and Signs Destined for More Than 50 Countries
ANN ARBOR, Mich. - Estrakon, Inc.'s LED displays and signs are not only Made in the USA -- they're now being sent to the Far East.
The Ann Arbor-based manufacturer not only has become the go-to company for high-tech elegant displays and signs that beverage, advertising and marketing companies used to order from the Far East - it's now fielding orders from the very locale that used to do the production dirt-cheap.
"In the last month, we've finished fulfilling our largest order to date," says Philip Ochtman, company president. "This is an incredible turn of events. Our customers were previously ordering their displays from China and now we are exporting to all the corners of the earth."
Estrakon's product line uses cutting-edge, green, edge-lit LED technology to help major corporations grab attention for their products. Estrakon's LED displays contain no hazardous properties, boast energy usage 80% lower than traditional light sources and are so beautiful, they capture attention readily.
Plus, Estrakon is now known for its versatility in creating a variety of cutting-edge designs with the most environmentally-savvy technology at excellent price points. Now, a part of the company's product catalog includes signs with motion, which research shows can have a significant impact in boosting retail sales.
Signs with motion get better in-store placement in high-traffic areas and show an 83% average gain above normal sales when the product is on the shelf, according to recent surveys. At the brink of point-of-sale or strolling by a storefront nonchalantly, viewers exclaim again and again over the ingenuity, beauty and dynamism of Estrakon's creations.
"The level of quality versus what comes from the Far East is infinitely superior," says Matt Shumate, Estrakon CEO. "We knew our product was unique; the rapid influx of orders now, for in-store fixtures and advertising, exhibits and trade shows, architectural decor and P-O-P signage, shows that customers recognize our unique value, too."
Estrakon products are competitive in pricing and superior in quality to their Far East competitors. The company's proprietary technology produces multi-layer, high-resolution, animated, edge-lit LED displays, with quick and efficient turn-arounds.
Using the highest-quality LEDs, Estrakon offers RGB color matching capabilities for extreme precision. Its displays are super-slim, bright, light-weight, durable and unique in the retail and exhibiting world.
A fully integrated professional 30-inch LED photographic printer/processor lab system allows the company to produce graphics for its signs and displays on-site.
Established in 2003, Estrakon has seen exponential growth in the last year, as the company gained the ability to produce every step of its process in-house at its 10,000-square-foot facility here. Estrakon expanded last fall, creating Estrakon Europe Ltd., and principals are working on partnerships in Asia as well.
For additional information or to arrange a tour or interview, please contact Lynne Golodner's personal cell phone at 248.376.0406 or email, lynne@yourppl.com.
