'Blogs Away' for Malvern Instruments at www.materials-talks.com
10 December 2010: Malvern, UK: With the launch of www.materials-talks.com the Malvern Instruments team have opened a new global channel through which they can share their thoughts, opinions, experience and expertise, and readers are most definitely encouraged to share back!
Tasked with writing an early blog on why Malvern Instruments has elected to embrace social media, Product Group Manager Paul Kippax said: "I found myself researching "How to win friends and influence people" by Dale Carnegie, because - in the true spirit of social media transparency - that is what I'd like to achieve. However, my colleagues and I are keen to ensure that this translates into a real, value-added service that is genuinely engaging and useful, whether people have known Malvern for a long time, have just acquired a Malvern product, or even if they are using another manufacturer's system but want to know more about what Malvern is up to and more about the field of materials characterization."
The first blog postings went live in November and, with so much to say in this fascinating arena, the intention is to update the blog at least twice a week. Malvern wants to hear what readers think and invites suggestions for topics people want to see covered. Check out the Malvern blog now at www.materials-talks.com
About Malvern Instruments
Malvern Instruments is a market leader in measuring performance controlling material properties. These include particle size, particle shape, zeta potential, molecular weight, size and conformation, rheological properties and chemical distribution. Malvern delivers the systems, support and expertise that ensure the analytical integrity and productivity needed to drive research, development and manufacturing.
Malvern's measurement solutions for scientists, technologists and engineers advance continually through customer collaboration. Complementary materials characterization systems deliver inter-related measurements that reflect the complexities of particulates and disperse systems, nanomaterials and macromolecules. Combining intelligently implemented technologies with in-depth industry applications knowledge and support, Malvern provides customers with the competitive advantage they demand.
Headquartered in Malvern, UK, Malvern Instruments has subsidiary organizations in all major European markets, North America, China, Korea and Japan, a joint venture in India, a global distributor network and applications laboratories around the world. www.malvern.com
For press information, please contact:
Trish Appleton,
Kapler Communications
Knowledge Centre,
Wyboston Lakes,
Great North Road,
Wyboston,
Bedfordshire,
MK44 3BY, UK
Tel: +44 (0)1480 479280;
Fax: +44 (0)1480 470343
trish@kapleronline.com
USA contact:
Marisa Fraser,
Malvern Instruments Inc.
117 Flanders Road,
Westborough,
MA 01581-1042 USA
Tel: +1 508 768 6400
Fax: +1 508 768 6403
marisa.fraser@malvern.com
