SystemLook/Feel
Overall appearance and organization of home page elements and site structure;
buttons, frames, menus
General Information (Breadth)
Overviews of products and services; general information such as basic product
functions, features and benefits
Technical Content (Depth)
Expanding the previous to available configurations, customization, detailed
specifications, technical whitepapers, etc.
Engineering Content
Detailed engineering drawings, multiple product perspectives/photos, schematics,
and CAD elements available for use in designs
Market Data
Information available about the company's markets, specific products in a
marketwide perspective, market trends, whitepapers, etc.
Ease of Use/Navigation
Ease/difficulty of finding information, number of layers down it may take to get
from basic to detailed information, minimal use of pop-ups
Registration
Registration not required for most types of information (e.g., basic to detailed
product specs) but may be required for higher-value items such as whitepapers;
length of forms/number of fields to register
Support/Convenience Tools
Customer support information, contact names/phone numbers/email addresses;
Email-to-Friend, Print this Page, RSS Feeds, and other convenience features
Downloads/Knowledge
Software/firmware updates, diagnostic tools; searchable/browsable knowledgebase
of installation, configuration, troubleshooting information
Aquistion Tools
Easy-to-use contact info/paths to acquire products through distributor-only
operations; online/transactional availability of products/services