With August recess putting a halt on congressional action on an immigration reform that would provide the pathway to citizenship for an estimated 11 million undocumented workers, various leading organizations — including the National Association of Manufacturers (NAM) and Fwd.us, a reform advocacy group for the tech industry, have released advertising campaigns that urge for bipartisan support of the legislation.
In the latest Expert’s Corner, Michael Keating sheds light on how manufacturers can deliver their marketing message via social media, and the specific digital tools and strategies manufacturers are employing to boost their business. Read more
Facebook may be seen as a personal networking site for sharing updates with friends, but it is also a valuable recruiting tool for staffing professionals looking to place candidates. A new survey reveals that the benefits of such social media sites are growing for recruiters, with more using the web to search and place employees in 2013 than in previous years. Read more
Energy management offers obvious benefits to businesses and organizations, but retail electricity consumers seem harder to engage, even with smart-metering technologies and peak-load pricing incentives penetrating the market. Read more
Second only to cloud computing, “green data centers” are a hot topic in the tech industry. A data center is a physical location for the storage, management, and dissemination of data. In a green data center, those processes – mechanical, lighting, electrical and computer systems and the cooling equipment used to keep them running, are designed for the greatest possible energy efficiency and minimum environmental impact. It’s certainly a real and not imagined issue – the IT industry is currently responsible for about two percent of the world’s carbon emissions. Read more