The Ice Cream Maker: An Inspiring Tale about Making Quality the Key Ingredient in Everything You Do
by Subir Chowdhury

Hardcover, 128pp
Broadway Books, October 2005
ISBN-13: 9780385514781

B&N online price: $12.92
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FROM THE PUBLISHER
Innovation, claims quality consultant Subir Chowdhury, is part of America's DNA. No other country in the world matches America's creative drive and its ability to turn innovative ideas into revolutionary products — from anti-lock brakes and steel-belted radial tires to sophisticated software and microprocessors.

But as fast as we introduce new products, we lose the markets we establish to countries that know how to manufacture higher quality versions for less money. As Japanese and European firms win market share by concentrating on quality, America is continually forced to rely on innovation to stay ahead.

In The Ice Cream Maker, Chowdhury uses a simple story to illustrate how businesses can instill quality into our culture and into every product we design, build and market. The protagonist of the story is Peter Delvecchio, the manager of a regional ice cream company, who is determined to sell ice cream to a flourishing national grocery chain, Natural Foods. In conversations with the Natural Foods manager, Peter learns how the extraordinarily successful retailer achieves its renowned high standard of excellence, both in the services it provides its customers and in the foods it manufactures and sells.

Quality, he discovers, must be the mission of every employee. By learning to listen, enrich and optimize, he can encourage and sustain the highest levels of quality in everything the company does.

Like Fish! and Who Moved My Cheese?, The Ice Cream Maker offers an essential and universal lesson about one of industry's foremost challenges in a thoroughly engaging style. For managers and executives, small-business owners and entrepreneurs, The Ice Cream Maker is a compelling, eye-opening guide to the most effective ways to achieve excellence and become industry leaders on the global stage.

ABOUT THE AUTHOR
Subir Chowdhury is the author of the international bestsellers The Power of Six Sigma and Design for Six Sigma. As chairman and CEO of ASI Consulting Group, Chowdhury advises CEOs and senior leaders of Fortune 100 companies, and in private and public sectors all over the world, helping them make quality a part of their business culture.