Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success — and Won't Let You Fail
by Keith Ferrazzi

Hardcover, 336pp
Broadway Books, May 2009
ISBN-13: 9780385521338

Online price: $20
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SYNOPSIS
Disregard the myth of the lone professional "superman" and the rest of our culture's go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of "lifeline relationships" — deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who's Got Your Back will give you the roadmap you've been looking for to achieve the success you deserve.

Keith Ferrazzi, the renowned consultant and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisers who can offer guidance and help to hold us accountable to achieving our goals. It is the reason Ph.D. candidates have adviser teams, top executives have boards, world-class athletes have fitness coaches and presidents have cabinets.

In this step-by-step guide to the powerful principles behind personal growth and change, you'll learn how to:

• Master the mindsets that will help you to build deeper, more trusting "lifeline relationships"
• Overcome the career-crippling habits that hold you back, once and for all
• Get further, faster by setting goals in a dramatically more powerful way
• Use "sparring" as a productive tool to make the decisions that will fuel personal success
• Replace the yes men in your life with those who get it and care — and will hold you accountable to achieving your goals
• Lower your guard and let others help!

None of us can do it alone. We need the perspective and advice of a trusted team. And in Who's Got Your Back, Keith Ferrazzi shows us how to put our own "dream team" together.

ABOUT THE AUTHOR
Keith Ferrazzi, CEO of Ferrazzi Greenlight, has counseled the world's top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. As a thought leader and advocate for corporate citizenship, he has rallied executives around initiatives to improve health care and education nationwide. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc. and Fast Company, and has appeared on "Today" and other national TV programs. His previous book, Never Eat Alone, is a national bestseller. He lives in Los Angeles, Calif.

WHAT PEOPLE ARE SAYING

"Ferrazzi points out that a seismic shift is underway, we are moving from isolation and corporate silos to community and collaboration. This book is a roadmap for success in the new world, conveyed with emotion and wit." -Devin Wenig, CEO, Thomson Reuters Markets

"I am not a big reader of self help books, but this is refreshingly simple. Not the simple found in clichés but the elegant simplicity and useful voice of experience." -Seth Waugh, CEO of Deutsche Bank Americas

"After reading Keith Ferrazzi's Who's Got Your Back, you will not only be inspired to make change happen in your life, but you will be able to make it stick!" -Bill Novelli, CEO of AARP

"Who's Got Your Back is more than a 'self-help' book. It's the first 'let others help' book. If you're serious about your success, listen to Ferrazzi and build your support circle today." -Daniel H. Pink, author of A Whole New Mind

"Get ready to read a book that will strengthen every one of your closest relationships. If you haven't read Who's Got Your Back, you're at a competitive disadvantage" -Tom Rath, author of StrengthsFinder 2.0

"Keith Ferrazzi does for relationships what Tom Peters did for management . . . he's opened our eyes to a new reality that relationships are the key to success in business. Who's Got Your Back will teach anyone, from job seekers to CEOs, how to quickly build the kinds of relationships that really make a difference in business." -Jack Canfield, co-author of The Success Principles

"If I'd had this book at the start of my career, I would have saved myself 30 years of trial and error. If you are serious about your success, I strongly recommend that you read this book and build your support circle today." -Marshall Goldsmith, author of What Got You Here Won't Get You There