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Hardcover, 576pp
Harvard Business Press, October 2008 (Updated and Expanded)
ISBN-13: 978-1422126967
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June 9, 2009

Recommended Reading

Learning from your failure, rather than letting it defeat you, requires very specific emotional and rational skills. From Lemons to Lemonade provides examples of how companies learned from their mistakes to build great products that sell.

From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes
by Dean A. Shepherd

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Hardcover, 224pp
Wharton School Publishing, April 2009
ISBN-13: 9780131362734

Online price: $18.39
Buy at B&N now.







SYNOPSIS
Learn More from Failure, Learn It Faster. . . and Use Those Lessons to Achieve Breakthrough Success!

Face it. Everyone fails, at least sometimes. Especially nowadays. It's what you do next that makes all the difference. That's where this book comes in.

Learning from failure requires very specific emotional and rational skills. From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes helps you learn all you can from your failure, instead of letting it defeat you. You'll discover proven techniques for managing the emotional trauma of failure. . . objectively understanding what actually happened. . . and applying those lessons quickly and effectively, so you can transform yesterday's failure into tomorrow's triumph!

Chapter 1 Managing Emotions to Learn from Failure

Chapter 2 Strategies to Learn More from Your Failures

Chapter 3 When to "Pull the Plug" to Maximize Personal Growth

Chapter 4 Self-Compassion to Learn from Failure

Chapter 5 Emotional Intelligence, Support, and Learning from Failure

Chapter 6 Preparing for Multiple Failures

Chapter 7 Reflections on "Learning from Failure"

Drawing on interviews with failing and successful entrepreneurs, Shepherd attempts to show readers how to:

  • Clarify why they failed and find a solution;
  • Master "self-compassion";
  • Eliminate secondary stresses that aggravate failure or make it more likely;
  • "Undo" emotional ties to failure so they can be let go of sooner;
  • Grow from the experience of failure; and
  • Keep focused on success, even in environments where multiple failures are commonplace.

(Source: ManageSmarter.com)

ABOUT THE AUTHOR
Dean A. Shepherd, Ph.D. is the Randall L. Tobias Chair in Entrepreneurial Leadership and Professor of Entrepreneurship at the Kelley School of Business, Indiana University. His research focuses on the decision-making and cognition required to leverage entrepreneurial opportunities and learn from experimentation and failure. Shepherd has authored or edited eight books on entrepreneurship and strategy. He co-authored Entrepreneurship, a leading textbook now in its seventh edition. He is Associate Editor for the Journal of Business Venturing, a reviewer for several journals and a panelist for the National Science Foundation in the areas of Innovation and Organization Science.


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