Winners Never Cheat: Even in Difficult Times
by Jon M. Huntsman

Hardcover, 224pp
Publisher: Wharton School Publishing
Pub. Date: November 2008 (expanded edition)
ISBN: 0137009038
ISBN-13: 9780137009039

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SYNOPSIS
Next time someone tells you business can't be done ethically - corners must be cut, negotiations can't be honest - hand them Jon Huntsman's book. He started with practically nothing, and made it to Forbes' list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred and swarms of lawyers weren't needed to back it up.

This is no mere exhortation: it's a practical business book about how to listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles. You don't live these principles just to "succeed": You live them because they're right.

But in an age of nonstop business scandal, Huntsman's life proves honesty is more than right: It's the biggest competitive differentiator. -From 2005's Winners Never Cheat: Everyday Values We Learned as Children (But May Have Forgotten)

FROM THE PUBLISHER
The nationwide bestseller - fully updated in 2008 for today's tough times and worldwide financial crises... .

"Everyone does it." Everyone cheats. Cuts corners. Tells lies. Maybe it was different once. Not today. If you want to succeed in this economic climate, you simply have to make compromises. Right? Wrong. You can succeed at the highest levels, without sacrificing the principles that make life worth living.

Jon M. Huntsman built a $12 billion company from scratch. There were short-term costs and difficult decisions. There were tough times. Times like today. But ultimately, leading with integrity wasn't simply personally right for Huntsman, it also proved to be the best business strategy.

In Winners Never Cheat: Even in Difficult Times, Huntsman tells readers how he did it. This book is about remembering why you work and why you were chosen to lead. It's about finding the courage to act on what you know is right, no matter what you're up against.

It's about winning. The right way.

Think about the kind of person you want to do business with. Then, be that person - and use this book to get you there.

TABLE OF CONTENTS

Introduction: Good Times, Bad Times, 1

Ch. 1 Lessons from the Sandbox, 11
Ch. 2 Check Your Moral Compass, 25
Ch. 3 Play by the Rules, 39
Ch. 4 Setting the Example, 53
Ch. 5 Keep Your Word, 77
Ch. 6 Why We Cross the Line, 95
Ch. 7 Pick Advisors Wisely, 107
Ch. 8 Get Mad, Not Even, 125
Ch. 9 Graciousness Is Next to Godliness, 139
Ch. 10 Your Name Is on the Door, 157
Ch. 11 The Obligation to Give Back, 171
Ch. 12 The Bottom Line, 193

Perspective from Larry King, 207
Perspective from Neil Cavuto, 215
Perspective from Wayne Reaud, 221

ABOUT THE AUTHOR
Jon M. Huntsman is chairman and founder of Huntsman Corporation. He started the firm with his brother, Blaine, in 1970. By 2000, it had become the world's largest privately held chemical company and America's biggest family owned and operated business, with more than $12 billion in annual revenues. He took the business public in early 2005. He was a special assistant to the president in the Nixon White House, was the first American to own controlling interest of a business in the former Soviet Union, and is the chairman of the Board of Overseers for Wharton School at the University of Pennsylvania, his alma mater. Huntsman also has served on the boards of numerous major public corporations and philanthropic organizations, including the U.S. Chamber of Commerce and the American Red Cross. The Business School at Utah State University is named after him, as is the basketball arena at the University of Utah.

The Huntsman businesses fund the foundation that is the primary underwriter for the Huntsman Cancer Institute in Salt Lake City, which he founded. The hospital/research facility has become a leader in the prevention, early diagnosis, genetic legacies and humane treatment of cancer. He resides with his wife, Karen, in Salt Lake City. His oldest son, Jon Jr., is governor of Utah.