Forbes recently published a Top 10 list of America's fastest dying cities, and suggests that some cities are "dying" because of outmoded manufacturing methodologies. But what about the products themselves?

For beverage makers, the pseudo-old adage of "If you build it, they will come" stands the test of time.

Take Nestle, for instance. While not an American company, Nestle still retains a massive presence on United States shores and has just posted some impressive quarterly earnings, capturing an 8.9 percent uptick in organic growth. Paul Bulke, CEO of Nestle, continues to see a bright future for his company thanks to its "focus on speed and discipline in execution." Bulke also predicts Nestle's food and beverages business will be the "key driver of this profitable growth."

Here's why:

Nestlé sees huge growth potential for its water business in different parts of the world and the healthy hydration provided by bottled water ideally fits the company's nutrition, health and wellness strategy.

There are other ways to make promote your success if you're a beverage maker.

Spirit, wine and beer manufacturer Diageo North America, whose brands include Smirnoff, Captain Morgan's and Guinness, makes sure to recognize distributors who play a key role in the company's success. Diageo recently hosted the Fifth Annual Golden Bar Awards — "the beverage alcohol industry's equivalent of the Academy Awards" — during which awards are given for "innovation launches," "control states" and "distributor of the year."

Skinny Nutritional Corp. also knows how to play the innovation card in the competitive beverage space. The exclusive worldwide marketer and distributor of Skinny Water recently announced an agreement with Acme Markets, a leading food and drug retailer currently operating in 130 supermarket locations in Pennsylvania, New Jersey, Delaware and Maryland.

Acme will drive the Skinny brand through advertisements with entrepreneur and former American Inventor judge Pat Croce, with pallet displays for the new item launch, as well as on the shelf in the enhanced-water section, and through joint promotions.

"Acme is the leader in grocery innovation, with a first to market strategy by carrying new products for our customers," Eve Gigis, category manager of CSD/Beverage for Acme Markets, said in a statement. "We look forward to partnering with Skinny Nutritional and building the Skinny Water brand."

Every bottle of Skinny Water has ingredients to boost metabolism and control appetite, which puts the company in a particularly promising position. . .

According to Datamonitor, the demand for health-centric and "wellness" drinks shows no sign of slowing, especially if you consider the new positioning of coffee as a healthy supplement.

Kamcity.com, an online resource for key account managers, reports:

A plethora of new beverages have been launched that contain coffee extracts. Some of these capitalize on the new positioning of coffee as a healthy supplement, while others focus on its energy giving properties. With coffee growth faltering in many markets, novel beverages such as these could help to renew interest in the bean.

Delta Marketing, for instance, has introduced in the U.S. a roasted coffee that is designed to aid joint health. One World Enterprises has extended its line of juice-drink cartons with the launch of the ready-to-drink O.N.E Coffee Berry Juice with strawberry; standing for "One Natural Experience," the juice is said to be rich in antioxidants. Kraft Foods Global has recently begun distributing the Cappuccino Mix 100 Calorie Packs that come in Coffee Mocha and French Vanilla flavors, with five single-serve sachets present in one box.

Regardless of flavor or fad, beverage makers continue to flex their manufacturing muscle by meeting and exceeding consumer demand. Can other, less-profitable industry markets learn from these beverage makers?