Outsmart!: How to Do What Your Competitors Can't
by Jim Champy

Hardcover, 208pp
ISBN-13: 9780132357777
Publisher: FT Press
Pub. Date: March 2008

B&N online price: $18.39
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SYNOPSIS
Jim Champy revolutionized business with Reengineering the Corporation. Now he’s doing it again. In Outsmart! Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years.

Drawing on the strategies of some of today’s best “high-velocity” companies, he identifies eight powerful ways to compete in even the roughest marketplace. You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.

Learn ways to reignite growth through the following:

• Seeing what others don’t
• Using all you know
• Changing your frame of reference
• Thinking outside the bubble, not the box
• Tapping others’ successes
• Creating order out of chaos
• Simplifying complexity
• Doing everything yourself

"In this remarkably readable and incisive book, Jim Champy provides case studies of fast growing, innovative companies who have created and implemented successful strategies that are practical, market tested and reproducible in today's global marketplace. There are a wealth of lessons to be learned and applied from the experiences detailed here — insights that can help create sustainable competitive advantages and make the difference between dramatic growth and stasis.This timely contribution to the business press can be read in a few hours, and its lessons will endure for years."
-Denis Bovin, Vice Chairman, Investment Banking, Bear Sterns & Co., Inc.

BIOGRAPHY
Jim Champy, chairman of Perot Systems' consulting practice, is recognized throughout the world for his work on leadership and management issues and on organizational change and business reengineering. His first book, Reengineering the Corporation: A Manifesto for Business Revolution, sold more than 3 million copies and spent more than a year on The New York Times best seller list. He is also the author of the bestseller Reengineering Management: The Mandate for New Leadership, which was recognized by BusinessWeek as one of the top 10 best business books of 1995.