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October 12, 2005
Industry Competitiveness: Where Do We Stand?
Characterizing and defining "competitiveness" is not a job for a novice, so we will take a look at what the World Economic Forum says.
Competitiveness is a pretty amorphous term. Dictionary definitions such as that from Merriam-Webster (e.g., 1. relating to, characterized by, or based on competition) don't help much in defining, for example, the U.S. in terms of global competitiveness.
Complicating the matter are countless articles which, somewhere in their headlines, include the term 'competitiveness.' Such articles lead to interesting yet also controversial places, such as automation. Why is automation controversial? As opposed to the doom and gloom one might hear on the nightly news, 'productivity' in the U.S. has soared thanks to automation. In a Fortune article from 2003, for example, entitled Will 'Made in USA' Fade Away, we see that "The problem for American workers is that factories are experiencing huge gains in productivity companies now need far fewer employees to churn out all those cars and steel slabs and machine tools." Continued advances in technology, equipment, and methodology such as lean manufacturing will certainly make factories even more productive. Depending on what seem to be largely personal beliefs or political leanings with 'statistics' existing to back up either side automation has been a productivity godsend, a major factor in unemployment rates, or a damn good reason to 'repurpose' millions of displaced workers. Or, all of the above.
Commentary about U.S. competitiveness even as brief as that which is contained herecannot be continued even from its early stages without the question, "What about China?" According to an article at BusinessWeek Online entitled America's Fall in R&D: "Nobody Cares," only a few days old at the time of this writing, parallels are sometimes drawn between Japan and China. The article includes an extensive interview with National Semiconductor CEO Brian Halla, who "sees a dire emergency in U.S. tech prowess." Halla says, "Five years ago, I talked with a peer CEO friend of mine who dismissed the China threat by saying he had heard it all 20 years before, with Japan. But Japan is a tiny island that ran out of people very quickly, and their cost of wages dramatically exceeded the U.S.'s. Second, Japan had to obey our laws, because the U.S. market was the only market, and so when it came to dealing with anti-dumping legislation, they had to obey, because they had to sell here. But it's different with China. They have a total addressable market of 400 million upper- to middle-class spenders they can sell to without ever having to touch the U.S. And another thing China has done, just like we did during the Industrial Revolution: learning from the mistakes of others who have gone before you, and also learning from the things that work."
Competitiveness certainly involves more than higher sales and margins, greater market coverage, global distribution channels, employment levels, trade deficits, R&D spending, national budget deficits, and even standard of living. Perspectives and determining factors of competitiveness range from micro (economic behavior of individual consumers, firms, and industries) to macro (studying the entire economy in terms of such things as goods and services produced, total income earned, and general price behavior).
Factors determining the competitiveness of a nation are of both a breadth and specificity that, likely, only economists and finance PhDs will ever truly understand. For example, Augusto Lopez-Claros of the World Economic Forum, an organization who recently launched the Global Competitiveness Report 2005-2006, says in the Executive Summary of that report, " One must also ask: Does the government maintain an arm's-length relationship with respect to the private sector, or does it play favorites? Does the judicial system allow for the reason- able, expeditious, transparent, and low-cost settlement of disputes, or is justice for sale? Is tax revenue channeled back into the economy through productivity-enhancing investments in human capital and infrastructure, or is the money wasted on inefficient projects, or, what is worse, mostly stolen? Is the regulatory environment hampered by unnecessary layers of bureaucracy and red tape, reducing competitiveness and raising the costs of transactions and operations? How efficiently are new technological innovations absorbed, and is attention being paid to constantly upgrading the country's educational system? Does the country engage with the outside world with openness and self confidence, or with fear and ambivalence? What is the role of property rights and institutions?"
So, it's safe to assume that 'competitiveness' goes far beyond issues of, for example, automation and even employment or relative lack thereof. From this hack's eyes, it seems that competitiveness isn't a measure of output, but a status report of a given society.
How's the U.S. doing?
According to our ranking in the latest Global Competitiveness Report, we're doing very well, remaining in the No. 2 spot behind leader Finland. Finland?? Yup. Why? Back to that Executive Summary, "Finland maintains its position at the top of the ranking. The country owes its strong showing to one of the most innovative business environments in the world, particularly critical to driving productivity in the country, given its advanced stage of development. This is coupled with a very healthy macroeconomic environment, at a time when many other industrial countries are struggling in this area. The willingness of Finnish governments to run budget surpluses, so as to be able to meet future social commit- ments linked to the aging of the population is particularly impressive. This approach to macroeconomic policy high- lights a degree of political maturity in Finnish society worthy of emulation. Furthermore, Finland has an institutional environment that is among the world's finest: the business community operates in a climate of respect for the law, unusually low levels of corruption, and an openness and transparency which other countries would do well to study."
Okay, so what's this guy got to say about the U.S.? "The United States is ranked second, its strong performance attributable to its continuing technological supremacy, and a pipeline of innovation second to none in the world. The U.S. has companies that are aggressive in adopting new technologies, and spend heavily on research and development. However, the country's technological prowess is offset by its significantly weaker performance in other areas measured by the index, in particular aspects of the macroeconomic environment. This is not surprising in the context of intensifying international concern regarding macroeconomic imbalances in the country, especially in the area of the public finances."
Getting back to Micro/Macro 101, the U.S. knows its individual consumers, firms, and industries very well, but we need some work on the economy as a whole which clearly involves everyone from consumers to business to government.
There you have it. Have your beliefs or gut instincts been confirmed by global economy wizards?
(By the way. China was ranked 46th in 2004 then lost a few spots, moving to 49th in the latest report. Interestingly, India moved up from 55th to 50th.)
I'd still like to see the U.S. sit in that #1 position for awhile. A long while.
References
World Economic Forum
https://members.weforum.org/site/homepublic.nsf/Content/Homepage
The Global Competitiveness Report 2005-2006: Policies Underpinning Rising Prosperity
http://www.weforum.org/site/homepublic.nsf/Content/Global+Competitiveness+Programme%5CGlobal+Competitiveness+Report
Or to purchase:
http://www.amazon.com/gp/product/1403998442/002-7388591-3240032?v=glance&n=283155&v=glance
Executive Summary: The Global Competitiveness Report 2005-2006
(PDF)
http://www.weforum.org/pdf/Global_Competitiveness_Reports/Reports/GCR_05_06/Executive_Summary
Will 'Made in USA' Fade Away
http://www.saveyourfactory.com/FORTUNE-Will%20Made%20in%20USA%20Fade%20Away.pdf
America's Fall in R&D: "Nobody Cares"
http://www.businessweek.com/technology/content/oct2005/tc2005104_9029_tc121.htm
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14 CommentsSo, we're number two because our government screws us over... don't see that ever changing. Looks like we'll be number two for a while, a long while.
October 12, 2005 3:35 PMHaving working outside of the US for the last 15 years, I can agree with some of the comments made. However, I believe the U.S. will fall from No. 2 because, when it comes to exports, we are limited by the use of inches and pounds. Yes, many companies deal with our units, but the world is leaving us behind as long as we maintain our standards. The future for U.S. industry in the world depends on meeting internation standards like ISO, DIN, etc.
Moreover, I have seen foreign companies reject US equipment since they are not willing to accept inches for machine standards. Consequently, I wonder when the Government and people will wake up and realize that the world standard is no longer the U.S. standard.
John Johnson
I agree with John Johnson about changing to the metric standards. We deal with furnishing noise enclosures for many types of manufacturing machines including glass tempering lines that are shipped world-wide. All the suppliers (certainly those from outside the US) have all their drawings in metric. We show our dimensions in both US and metric.
I think we were dragged kicking and screaming towards having to include area codes even for local calls, but we survived!
A change to metric was afoot some years ago but then evaporated. As long as we never make the effort to phase it in, it's never going to happen!
October 14, 2005 10:14 AMJust a note from an American Engineer. In a competitive situation, you can win by being better than the other guy or making the other guy change so he is worse than you. The article states that we have a "pipeline of innovation second to none in the world". I, personally, believe that this is the result of the American "melting pot" giving us a "selective breeding program" that the rest of the world cannot quickly and easily combat. It would take another society many generations (of attracting the "best and the brightest" from all around the world and having their offspring inter-marry) to generate a competing gene pool of basic, raw talent.
If you accept that it is practically impossible for other societies to "win" by out performing, the only option left is to make us change so that we under perform. One way to do this is to force us to work with an unfamiliar knowledge base. Most U.S. engineers "think" in the inch-pound-BTU system. We can make quick decisions based upon our "frames of reference" in this system. If the world can force us to either switch to metric or have to do our work in both systems, they slow down our rate of innovation. We have to do double the work of the engineer's in other societies to keep working within the "frames of reference" we use for effective problem solving.
I see the basic driving force behind the move to the metric system as a way to make other societies more competitive with the U.S. I believe the argument of increasing the attractiveness of U.S. products to the rest of the world is a "smoke screen". Human beings will buy the products that best meet their needs and desires. If the U.S. introduces a product that is obviously superior, the rest of the world will buy it. To do otherwise would be to "cut off your nose to spite your face". To stay competitive in the world requires that you buy products with the best performance. It doesn't matter if the performance is measured in inches per sec, liters per hour, or furlongs per fortnight. Your chances of getting the best performance are greatly increased if your technical people work in a system of units that they are comfortable with and in which they have strong "frames of reference".
October 16, 2005 3:41 AMWell, its an imperfect world, who those doing the best are those doing the least worst things.
China has potential but also has its problems, some kind of like Japan in its 60's but different as the world also different too.
Metric is important for international market.
October 16, 2005 4:12 AMIs good that we are competitive?! I wonder how come if we're so competitive we're losing our manufacturing sector to China? It makes me recall a line from the movie Parenthood, "If she's so smart how come she's sitting in our neighbor’s car?"
China on the other hand, in 2004, is # 46 on the competitiveness scale!!???? Now China is moving on to be # 49 ???? Maybe we're going in the wrong direction. It looks like in order to have a manufacturing sector you don't want to be competitive!! I tell you all these studies if you get to think about it, don't make to much sense.
Between the lines though, I saw a reference to the plague of our economy, bureaucracy and red tape. I would think that if we want our manufacturing back, we should focus our efforts in "exporting" our bureaucrats to these oases of cheap labor and have them get these places "competitive."
In actuality, I don't think the Chinese will go for it, considering that they are still trying to get rid of the old Communist bureaucracy that kept them in their place for 50 years or so. It seems to me that the success of an economy depends, among other things, of how that economy can control "red tape and bureaucracy" and unfortunately we are not quite good at it nowadays.
I would try an experiment though. For 3 months (a measurable quarter term) let's try to ignore, eliminate and send in vacation (unpaid) all the people and systems that are not actually necessary or productive in a company. I'll give you a few examples like ISO, 6 Sigma, Kaisan, Lean (read fat) etc. and then have the results measured against the previous quarter. I think the "global economy wizards" will raise their eyebrows. I just hope these "wizards" will work for the Chinese economy and give them their "invaluable" advice. Of course then they would have to accept a pay cut, to be paid in Yuen, they will have government control and occasionally when they're totally wrong and they mislead all of us, they will be sent to prison for incompetence. I heard that the Chinese still have capital punishment?
Well, anyway, you all have a "Wonderful Day"
In 1977 all products purchased for the major oil facilities "ALL" had a standard clause on the bottom of our purchase orders,"All material furnished must be made in the USA, No Foreign Material". Today, most of it is no longer made here (competitively). Cheap foreign material has taken over and the quality continues to improve as the learning curve on how to manufacture products kicks in.
The oil companies and other industries like everybody else are all looking at the bottom line. Looks like China (the sleeping Giant) has waken up.
October 18, 2005 11:34 AM


