Guts!: Companies that Blow the Doors off Business-as-usual
by Kevin Freiberg and Jackie Freiberg

ISBN: 0385509618
Format: Hardcover, 278pp
Pub. Date: December 2003
Publisher: Doubleday & Company, Incorporated

Hardcover, December 2003
Barnes & Noble price: $18.20




From the Publisher
In Kevin and Jackie Freiberg's bestselling book Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success, the authors describe the sometimes wacky, always original, leadership that made Southwest an airline industry phenomenon. Now the Freibergs are back to reveal the secrets behind a number of gutsy companies that have the courage to buck the trends and follow their own path. They're all known for unorthodox leadership -- and record profits.
Drawing on five years of research, the Freibergs take the reader behind the scenes to examine how these intensely focused, dedicated, and unconventional leaders and their companies do what they do so well.

From the Critics
Library Journal
Leadership development consultants Kevin and Jackie Freiberg scored big with Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success. Now Guts! resumes the Southwest saga but features dozens of other companies and their fearlessly creative leaders. What ultimately sets these managers apart is their ability to see employees not as cogs in a wheel but as human beings with the potential to connect with their customers and transform their companies--while having fun in the process. Need to cut down on employee turnover costs? Try investing in employee loyalty: Software maker SAS Institute offers subsidized Montessori child care, free snacks, and unlimited sick time for staff. Result? An industry-high employee retention rate. Want employees to watch the bottom line as closely as the CFO does? Southwest Airlines "taught" its profit-sharing workers business literacy by stuffing comic-book style financial statements into Cracker Jack boxes. Once employees learn how their daily work colors the company's ink red or black, they'll unleash their creativity to shrink costs and beef up the bottom line. Innovative management is always a winning theme for public and academic library business collections, and this book fits the bill.-Carol J. Elsen, Univ. of Wisconsin, Whitewater Lib. Copyright 2003 Reed Business Information.

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