Own the Future
by Michael S. Deimler, Richard Lesser, David Rhodes, Janmejaya Sinha

In Own the Future, the authors share 50 years of insights into what makes companies successful, and ultimately provide a roadmap that can help businesses be more competitive. 

Hardcover, 384pp
Wiley, John & Sons, Incorporated, April 2013
ISBN-13: 9781118591703
Barnes & Noble online price: $25.08
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The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future.

In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring.

The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.


Michael Deimler is a senior partner and managing director in BCG's Atlanta office and was the global leader of BCG's strategy practice from 2005 to 2012. He coedited The Boston Consulting Group on Strategy (Wiley). He holds an MBA from The Wharton School.

Richard Lesser is the president and chief executive officer of BCG. Before that, he was the firm's regional chairman of North and South America. He is based in New York and also has an office in Beijing. He holds an MBA from Harvard Business School.

David Rhodes is the chairman of BCG's global practices. He is a senior partner and managing director in BCG's London office and coauthor of Accelerating out of the Great Recession: How to Win in a Slow-Growth Economy. He holds an MBA from Harvard Business School.

Janmejaya Sinha is the chairman of BCG's Asia Pacific region. He is based in Mumbai and holds a PhD from Princeton's Woodrow Wilson School of Public and International Affairs.

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