Halloween 2011 by the Numbers

Halloween is more than just a holiday of tricks and treats — it also yields sizable returns for many businesses. Whether you’re a manufacturer, retailer or just an overgrown kid, Halloween 2011 is sure to be rewarding. Here we look at some surprising facts and figures behind the year’s most spooktacular holiday.



Americans are planning to spend more than ever before this Halloween season, with costumes, candy and party-related purchases topping the list. Apart from big earnings, there are numerous fun and surprising facts behind Halloween.

TRICK OR TREAT NATION
Business of Halloween.jpg

41 Million
Estimated number of children ages 5 to 14 — all potential trick-or-treaters — across the United States in 2010
Source: U.S. Census Bureau’s Halloween Facts for Features

93%
Percentage of children who go trick-or-treating every year
Source: National Confectioner’s Association (NCA) Fun Facts about Halloween

116.7 Million
Number of occupied housing units in the U.S. in 2010, all potential trick-or-treating destinations
Source: U.S. Census Bureau

68.6%
Percentage of Americans planning to celebrate Halloween this year, up from 63.8 percent in 2010 and the highest number in nine years
Source: National Retail Federation’s (NRF) 2011 Halloween Consumer Intentions and Actions Survey

32.9%
Percentage of parents who plan to take their children trick-or-treating this year, up from 31.7 percent last year
Source: Ibid.

73.5%
Percentage of people planning to hand out candy to trick-or-treaters this year
Source: Ibid.

43.9%
Percentage of people planning to dress in a costume this Halloween, up from 40.1 percent in 2010
Source: Ibid.

14.7%
Percentage of people planning to dress their pets in a costume this year
Source: Ibid.

49.5%
Percentage of people planning to decorate their home or yard this year
Source: Ibid.

47.8%
Percentage of people planning to carve a pumpkin for Halloween
Source: Ibid.

46 Million
Number of children who planned their specific costumes a month before Halloween
Source: National Retail Federation’s Halloween Favorites

THE BUSINESS OF HALLOWEEN
Halloween home decoration.jpg

$72.31
Average amount a person will spend on Halloween-related purchases this year, up from $66.28 last year
Source: NRF’s Consumer Intentions Survey

$19.79
Average amount people will spend on Halloween decorations, second only to Christmas decorations
Source: Ibid.

$6.86 Billion
Total U.S. Halloween spending expected in 2011, up from $5.8 billion in 2010
Source: Ibid.

$21.05
Average expected spending on Halloween candy this year
Source: Ibid.

$4.96
Average spending on Halloween greeting cards expected this year
Source: Ibid.

$26.52
Amount the average consumer is expected to spend on costumes this year
Source: Ibid.

$1.21 Billion
Total amount Americans are forecast to spend on Halloween costumes for adults in 2011, up from $990 million last year
Source: Ibid.

13.4%
Percentage of adults who ranked witch as their favorite costume, the top choice in 2011, followed by pirate (3.9 percent), vampire (3.7 percent), Batman (2.2 percent), cat (2.2 percent) and vixen (2.1 percent)
Source: NRF’s Halloween Favorites

$1 Billion
Total amount Americans are expected to spend on children’s Halloween costumes, up from $840 million last year
Source: NRF’s Consumer Intentions Survey

11%
Percentage of children who ranked princess as their favorite costume, the top choice in 2011, followed by Spiderman (3.1 percent), fairy (2.6 percent), Batman (2.4 percent), vampire (2.4 percent), Disney princess (2.2 percent) and Superman (1.3 percent).
Source: NRF’s Halloween Favorites

$310 Million
Total amount Americans are expected to spend on Halloween costumes for their pets in 2011, up from $200 million last year
Source: Ibid.

10.7%
Percentage of people who ranked pumpkin as their favorite costume for their pets, followed by devil (8.1 percent), hot dog (6 percent), cat (3.7 percent) and dog (2 percent).
Source: Ibid.

32.1%
Percentage of people who say the state of the U.S. economy will affect their Halloween spending plans
Source: NRF’s Consumer Intentions Survey

87.1%
Percentage of people who plan to spend less to compensate for their economic concerns, through methods such as making their own costume (18.9 percent), using last year’s costume (16.6 percent) or buying less candy (40.2 percent)
Source: Ibid.

CARVING AND CANDY
candy corn.jpg

1.11 Billion Lbs.
Total pumpkin output from major pumpkin-producing states in 2010
Source: U.S. Census Bureau

$116.5 Million
Value of pumpkins harvested from 48,500 acres in 2011
Source: Agricultural Marketing Resource Center

10-25 Lbs.
Average weight range for pumpkins primarily used for jack-o-lanterns
Source: Ibid.

1,810 Lbs.
Weight of the world’s heaviest pumpkin, presented in Stillwater, Minn., in October 2010
Source: Guinness World Records

24.7 Lbs.
Per capita consumption of candy by Americans in 2010
Source: U.S. Census Bureau

1,177
Number of U.S. manufacturing establishments producing chocolate and cocoa products in 2009, led by California with 135
Source: Ibid.

409
Number of U.S. manufacturing establishments producing non-chocolate confectionary products in 2009, led by California with 45
Source: Ibid.

52%
Percentage of adults handing out treats on Halloween who will pass out chocolate, while three out of 10 will provide hard candy or lollipops
Source: NCA’s Fun Facts about Halloween

35 Million Lbs.
Amount of candy corn that will be produced this year, equivalent to roughly 9 billion pieces
Source: NCA’s Fun Facts about Candy Corn

90%
Percentage of parents who admit to sneaking sweets from their kids’ trick-or-treating bags
Source: NCA’s Fun Facts about Halloween

70%
Percentage of parents whose favorite candy to sneak from their kids’ bags is snack-size chocolate bars, followed by candy-coated chocolate pieces (40 percent), caramels (37 percent) and gum (26 percent)
Source: Ibid.

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  • September 7, 2012

    [...] Half of all Americans say they will carve a pumpkin this year for Halloween.   If your finely carved Jack O’Lantern is lucky enough not to get smashed it quickly starts collapsing in on itself.   The over 1 billion punds of pumpkin raised doesn’t have to end up in the garbage, but could be turned into compost instead. [...]


  • September 28, 2012

    [...] is a huge holiday – in terms of participation and in terms of money spent.  According to Thomasnet,  in 2011 49.5% of people planned to decorate their home or yard, 73.5% of people planned to hand [...]


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