Making It Happen: Turning Good Ideas Into Great Results

Making It Happen: Turning Good Ideas Into Great Results
by Peter Sheahan

In Making It Happen, author and entrepreneur Peter Sheahan details specific ways to convert an idea into a successful business strategy through five critical steps.

Paperback, 324pp

BenBella Books, Inc., April 2011

ISBN-13: ISBN: 1935618458

Barnes & Noble online price: $11.15

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SYNOPSIS

The world is not short on ideas, but it is short on people who can transform their ideas into outstanding results. Whether you want to start a business, reinvigorate your company, or change the world, Making It Happen will show you how to execute your ideas for success.

Author Peter Sheahan built two multimillion-dollar businesses by age 30 and has advised some of the world’s leading corporations. He knows how to generate massive results without high-level contacts or huge financial resources. In Making It Happen, Sheahan unveils a process for creating leverage and accelerating your returns so you achieve your goals in months or years instead of decades.

Making It Happen identifies five competencies and explains — in practical terms — how to accomplish them:

Packaging — Make your idea something you can sell (“the offer”).
Positioning — Link your offer with the needs of people who want to buy what you are offering.
Influence — Convince buyers they need what you’re offering and that it’s worth their time, money and energy.
Acceleration — Get the most out of current opportunities and increase demand.
Reinvention — Leverage your brand and expertise to create new and bigger opportunities.

Using real-life examples to inform and inspire, Making It Happen unpacks proven strategies for turning your good ideas into great results. This book will make you and your ideas stand out above the crowd.

ABOUT THE AUTHOR

Peter Sheahan has spent a decade teaching individuals and companies how to position effectively in the market and find opportunity where others cannot. Author of six books, including the international bestsellers Fl!p and Generation Y, Sheahan has established himself as a highly successful entrepreneur with his international thought-leadership practice and as the CEO of ChangeLabs, a global consultancy building and delivering large-scale behavioral change projects for clients such as Apple and IBM. Sheahan has worked with some of the world's leading brands in the area of innovation and behavior change, including Google, Goldman Sachs, News Corporation, Harley Davidson and GlaxoSmithKline.