Top Business Beach Reads
August 2, 2011
If you plan to break away from the cubicle or shop floor this summer, pick up one of these recently published books and learn a few lessons you can apply to your everyday professional life.
Decade of Change: Managing in Times of Uncertainty Change may be inevitable, yet managing it and making the most of it can help pave the way for a better, more successful tomorrow. Decade of Change offers insights from business leaders with whom Gallup Management Journal regularly associates, and explains how leaders stay on track with customer engagement and promoting well-being in the workplace, in the wake of economic turmoil.
Gallup Press, May 2011
Barnes & Noble online price: $14.18
The Accidental Creative: How to Be Brilliant at a Moment's Notice In The Accidental Creative, creativity expert Todd Henry explains how to maximize creative potential whether creative by trade or "accidentally" and how incorporating specific practices and strategies can help generate better business ideas. Featured on BusinessWeek's "New Business Books List"
Penguin Group (USA), July 2011
Barnes & Noble online price: $14.41
How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers In today's diverse consumer marketplace, it behooves many companies to expand their customer base by targeting consumers different from their core audience. In How to Market to People Not Like You, marketing pro Kelly McDonald provides tips on identifying unlikely customers, avoiding marketing mistakes and communicating with different types of clients. Featured on Inc.com's "800 CEOread" list
Wiley, John & Sons, Inc., March 2011
Barnes & Noble online price: $16.47
Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur Hardened by his time spent with a street gang, and without a formal business education, Ryan Blair turned his life around by applying his street skills to his new life as an entrepreneur at age 21. Nothing to Lose, Everything to Gain explains how his personal philosophies are applicable in the business world and serves as an inspirational guide for building a business from the ground up. Featured on BusinessWeek's "New Business Books List"
Penguin Group (USA), August 2011
Barnes & Noble online price: $16.43
In the Plex: How Google Thinks, Works, and Shapes Our Lives In its relatively short time as a company, Google has revolutionized the way the world uses the Internet. In the Plex goes behind the scenes of Google headquarters, aka the Googleplex, as tech reporter Steven Levy explains how the company's co-founders were able to expand the company and venture into exclusive business opportunities.
NOOK Book (eBook), 432pp
Simon & Schuster Adult Publishing Group, April 2011
Barnes & Noble online: $12.99
Making it Happen: Turning Good Ideas Into Great Results Learn the difference between having a great idea and putting it into use. In Making it Happen, entrepreneur and consultant Peter Sheahan lays out five critical steps that turn successful ideas into results in a short amount of time. As someone who built multimillion dollar businesses by age 30 without extra financial padding, Sheahan uses his tried-and-true life experiences to provide an outline for successful ideas.
BenBella Books, Inc., April 2011
Barnes & Noble online price: $11.01
Punching Out: One Year in a Closing Auto Plant Go behind the scenes of the closing of the old-time Budd Company stamping plant, and discover how the closing is a reflection of America's de-industrialization. Made in Detroit author Paul Clemens, a Detroit native, gives a detailed investigative report on the 2006 dismantling of the auto plant and how it symbolizes the decline in the country's manufacturing sector.
Knopf Doubleday Publishing Group, January 2011
Barnes & Noble online price: $16.25
See also: Best of Recommended Reading 2010