Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disrupt: Think the Unthinkable to Spark Transformation in Your Business
by Luke Williams

In Disrupt, innovation consultant and professor Luke Williams outlines how to think unconventionally, spot disruptive opportunities and discover unexpected solutions within your business strategy.

Hardcover, 198pp

FT Press, December 2010

ISBN-13: ISBN-13: 9780137025145

Barnes & Noble online price: $20.37

Get This Book Now

SYNOPSIS

In a business world of nonstop change, there’s only one way to win the game: Transform it entirely. This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

This book reflects Williams’ immense experience creating breakthrough solutions at frog design, one of the world’s leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.

You’ll learn why the most unexpected ideas draw the fewest competitors — and offer the greatest potential. Then, using many examples and a case study, you’ll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy:

Craft your disruptive hypothesis;
Be wrong at the start, to be right at the end;
Discover your best disruptive opportunities;
Explore the most unexpected corners of your environment;
Efficiently shape your disruptive solution;
Avoid the resource-killer that is “novelty for novelty’s sake”;
Make your winning disruptive pitch; and
Under-prepare the obvious, over-prepare the unusual.

ABOUT THE AUTHOR

Luke Williams is a leading consultant, educator and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney and Hewlett-Packard to develop new products, services and brands. Williams is a Fellow at frog design, one of the world's most influential innovation companies. He is also Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). He lives in New York.