In Enchantment, “entrepreneur’s entrepreneur” Guy Kawasaki explains how persuasion is at the core of any successful business enterprise and provides detailed advice on how to use communication to build trust, circumvent resistance and enchant the people around you.

Hardcover, 240pp

Penguin Group (USA), March 2011

ISBN-13: ISBN-13: 9781591843795

Barnes & Noble online price: $14.47

Get This Book Now

SYNOPSIS

The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.

Guy Kawasaki’s acclaimed books have established him as the entrepreneur’s entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.

Enchantment‘s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It’s enchantment that enables us to maneuver through difficult decisions, break people’s entrenched habits, defy the wisdom of crowds and get colleagues to work for long-term goals.

Kawasaki’s advice includes:

• How to achieve rapport, credibility, and trust;
• How to help people enchant themselves;
• How to overcome resistance;
• How to enchant your employees…and your boss; and
• How to resist enchantment.

Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.