In his new book It’s a Jungle in There, businessman Steven Schussler draws from personal experiences to provide insights about creative approaches to building a successful business. This witty and engaging read is a great holiday gift for the would-be entrepreneur.
| Hardcover, 256pp |
| Sterling Publishing, October 2010 |
| ISBN-13: ISBN-13: 9781402762895 |
| Barnes & Noble online price: $14.07 |
| Get This Book Now |
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SYNOPSIS
As a burgeoning businessman in the 1980s, Steven Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true, even turning his home into a rainforest — complete with indoor waterfall, life-size replica of an elephant and 40 tropical birds — in order to have a prototype to show potential investors. Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams.
Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons — from self-branding to developing strategic partnerships to giving recognition where recognition is due — can work in larger corporations. Just like his famous themed restaurants, Schussler’s insights provide entertainment, education and ample food for thought for all business people aspiring to their next level of success.
ABOUT THE AUTHOR
Steven Schussler is the founder and CEO of
Schussler Creative, Inc., a company that creates theatrical environments for attractions, restaurants and retail stores worldwide. He founded the Rainforest Cafe, which holds the record as one of the top-grossing restaurant concepts in the U.S. Schussler has also held executive positions in the television and radio broadcast industry, selling radio and television air time for networks, independent stations and cable television throughout the U.S.
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