Press Releases to the media from small business are generally ignored unless it is a very slow day. I represent several national organizations that have done numerous press releases over the years and the only attention we get is in our own trade publications. It makes no difference how important our industry is to the general public’s health and well being.

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Most press releases are bad, and that especially goes for small business releases. Doesn’t anyone understand what it takes to write something interesting? “XYZ Corp introduces new blue widget” isn’t broadcast news; “Madonna uses XYZ’s old green widget” is. And a stupid lie, like “XYZ corp means innovation” deserves the yawn it usually receives.
If all the news you can muster is “XYZ corp produces new widget”, send it to the trade publications where people are interested. You’re lucky if the only people you reach are interested. That’s called “focus,” in my humble opinion.

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