For more details on how nanotechnology may rewrite the rules of the game for almost every product, check out The Next Big Thing Is Really Small: How Nanotechnology Will Change the Future of Your Business.

Hardcover, 208pp

Ransom House, Incorportated, March 2003

ISBN-13: 1400046890

Barnes & Noble online price: $15.16

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SYNOPSIS

From the Publisher
“Although nanotechnology deals with the very small – a nanometer is 1/80,000th the diameter of a human hair – it is going to be huge. From the food we eat, the clothes we wear, and the products we manufacture to the composition of our bodies, everything is made of atoms. And if we can manipulate the atom, then that changes the rules of the game for almost every product.” “Coal and diamonds, for example are both constructed from carbon atoms. It’s merely the arrangement of the atoms that differentiates an inexpensive fuel source from a pricey engagement jewel. While the science of nanotech cannot yet transform coal into diamonds, it is advancing rapidly and will begin to radically alter the business world during the next few years – and will continue to do so for the forseeable future.” “The buzz surrounding nanotech is comparable to that at the dawn of the digital revolution, which changed the face of how business operates. Unlike the Internet, however, which applied new technology to many old processes and businesses, nanotech is about creating entirely new materials, products and systems (and therefore markets), as well as making existing products faster, stronger, and better.” “You may be tempted to wait until the buzz dies down before deciding how to integrate nanotech into your business, but don’t make the mistake of thinking of it as being light-years away. Even though it may sound far-off at times, within ten years nanotech will have huge effects on many industries, including manufacturing, health care, energy, agriculture, communications, transportation, and electronics. Within a decade, nanotechnology is expected to be the basis of $1 trillion worth of products in the United States alone and will create anywhere from 800,000 to 2 million new jobs.” “Nanotechnology will require you to radically rethink what your core business is, who your competitors are, what skills your workforce needs, how to train your employees, and how to think strategically about.

From The Critics
Publisher’s Weekly
Ever heard of self-cleaning floor tiles and windows? Or mirrors that won’t fog up in the shower? What about army uniforms that can “monitor a soldier’s health, detect and detoxify chemical agents, heat and cool the soldier… and independently generate power so the soldier can remain in constant communication with headquarters”? According to Uldrich, director of the Minnesota Office of Strategic and Long-Range Planning, and nuclear physicist and business consultant Newberry, if you haven’t heard of these innovations already, you will-and soon. They’re just a few products in development that were made possible by rapid advances in the field of nanotechnology. The authors explain, “Nanotechnology is, broadly speaking, the art and science of manipulating and rearranging individual atoms and molecules to create useful materials, devices, and systems.” With this manipulation, products can be made with fewer imperfections and more durability, drugs can be more efficient and have fewer side effects, and energy sources can be cleaner and more cost-effective. Approximately $2 billion a year is being invested in nanotechnology worldwide in industries such as textiles, plastics and pharmaceuticals. To help determine how directly one’s business will be affected by nanotechnology, the authors offer “nanopoints” at the end of each chapter, which raise questions about how to best prepare for change in any given field. The business advice is general and obvious, but the book clearly presents many intriguing and important applications of this burgeoning field, which may interest those looking to invest in nanotechnology. Agent, Greg Dinkin. (Mar. 11) Copyright 2002 Cahners Business Information.

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