See packaging at its most creative in This End Up: Original Approaches to Packaging Design, which features 18 international projects that represent some of today’s most inventive packaging.

Hardcover, 160pp

RotoVision SA, December 2002

ISBN-13: 2880466482

Barnes & Noble online price: $45.00

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SYNOPSIS

From the Publisher
“The pressure on packaging designers to create innovation, attraction and distinction for a product amongst fierce competition on crowded shelves is intense. In arguably the most commercially driven area of graphic design, the work must stand out with personality, charm and impact.” This End Up features 18 international packaging projects which do just that: music, clothing, toiletries, in-store, retail, even down to fine art. Contextual essays and a wealth of visual material chart the development of each project, and illustrate the design approaches that have produced some of today’s most original packaging.

Customer Reviews

Designer, A reviewer, February 3, 2003
Fantastic!
Superbly written, great design, comprehensive and cutting edge, this gem will be a source of inspiration and insider information for any designer or non designer around.

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